Program Executive
Hotwire PR - New York, NY

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Hotwire PR is an integrated PR and communications consultancy. Our global team is dedicated to breaking boundaries, helping forward-looking organizations to manage reputations and cut through the noise in the rapidly evolving media landscape.

Hotwire PR USA, based in New York City, is currently looking to add a Program Executive to our fast-growing team. The foundation of our business is serving technology companies, from startups to mature firms, to help them achieve their PR goals. Our clients include mobile, advertising, video, ecommerce and artificial intelligence innovators, as well enterprise software and infrastructure providers. We are part of a global team of offices across Europe and Australia and share multinational account work with our peers, in addition to holding our own US-based relationships.

About the Program Executive

  • The program executive implements day-to-day public relations activities demonstrating proven basic PR skills, notably writing and media relations
  • The program executive reports to a program director or director

Behavioral Competencies

  • Consistent in performance, delivering 100% every time
  • Self-motivated and takes ownership
  • Hungry to learn and always looking to improve on performance. Not accepting second best
  • Having “presence” – able and keen to sell and convince with good communication skills
  • Organized with attention to detail and able to prioritize
  • A team player
  • Building rapport and relationships – getting on with people
  • Highly supportive of line manager and practice objectives
  • Possessing a positive attitude around team/clients/media/office

Required Skills and Experience

  • Producing reports (contact, monthly etc) in timely manner and “client ready”
  • Uncompromising attention to detail
  • Clear, timely and appropriate communication with team
  • Proactive identification of opportunities with publications
  • Developing pitches to journalists
  • Writing client bios and press releases
  • Client briefing books
  • Excellent knowledge of media relevant to clients and develop excellent relationships with seven trade journalists
  • Time efficiency and rapid work
  • Confident and effective interaction with clients
  • Good knowledge of event planning

Key Result Areas

  • Consistent delivery of delegated areas of ownership to a high degree (over 80%) of client satisfaction. This will be done by the following client activities:
  • Building solid relationships with assigned client contacts
  • Driving and implementing all assigned account tactics and projects
  • Producing quality work on all assigned accounts
  • Focusing on achieving results from account activities
  • Providing tactical counsel to all clients
  • Demonstrating a proactive stance with all assigned accounts by offering new ideas and new ways of generating success
  • Keeping line manager apprised of major account activities; alerting management of any client problems or situations
  • Become a media resource by:
  • Cultivating media relationships across all sectors and maintaining client presence with key media targets
  • Knowing all key client media
  • Good delivery of writing assignments:
  • Proficient delivery of all public relations writing and editing assignments
  • Fostering professional growth among account team members, by:
  • Giving instruction and guidance in public relations skills (e.g. strategic thinking, writing, media contact, client relationship building etc.)
  • Demonstrating ability to manage associate account executives, as well as interns
  • Informing senior account executive, account manager or management of any major account team or personnel problems or situations.

The Program Executive position is open for an immediate start. The ideal candidate has technology-focused PR agency experience, though we are open to meeting qualified candidates with client-side or non-tech agency experience.

About this company
Hotwire is a global PR and communications agency dedicated to helping ambitious companies change their game, build their reputation, and...