Marketing Manager, Promotions
The Promotions Manager coordinates and project manages key promotional events to increase sales. Typical promotions include coupons, giveaways, sweepstakes, discounts, exclusives, free shipping and reward programs. Typical key events include Halloween, Holiday, Olympics, Emmys, series finales and strategic product releases to name a few.
The Promotions Manager works with E-commerce Management to standardize key events across several web stores, with Creative to ensure cohesive and detailed creative briefs, and with Marketing to align key events for promotions across a variety of media including television spots, paid search, email, display ads, social media and strategic partnerships.
ROLES + RESPONSIBILIIES
Global Pages – ensure cohesive messaging across global Delivery Agent store pages like the homepage, Gift Guide, coupon page, etc. for over a dozen entertainment stores like NBC, CBS, AETN, HBO, UFC, Discovery and Knicks.
Key Events – identify standardized seasonal key events like the Halloween, Holiday, etc. to be applied to all Delivery Agent stores and store specific events like Olympics and other significant programming events.
Promotional Calendar Management – consolidated management of store promotional calendars to ensure alignment across Delivery Agent and project manage the process to ensure internal teams are informed and deliverables submitted on time.
Site Template Expert – owner of promotional templates and development of special event reference guide and capabilities (i.e. ‘Cyber Monday template’, ‘Daily Deal template’, etc.)
Become a coupon + discount functionality expert using Delivery Agent’s proprietary tools
Ongoing analyses, development of promotional case studies and provide education to internal teams on promotional best practices.
Engineering Pipeline – prioritize promotional enhancements and manage pipeline process for promotional cross-store updates.
BA/BS Degree required.
2+ years of work experience with experience in e-commerce
Results oriented, great attention to detail and ability to prioritize
Strong project management skills
Solid understanding of website analytics and online marketing fundamentals
Online shopper, TV watcher and sports fan
Delivery Agent - 10 months ago