Public Relations (PR) Account Coordinator
Waggener Edstrom 13 reviews - Hong, MO

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To do great PR for great companies. This position is an integral part of an account team and provides PR support for a project, product or client. The focus on this entry-level account position is to execute the basics of public relations (research, writing, media relations, coverage tracking, drafting and coordinating production of press materials).


Influencer Engagement
• Learn about global communication trends
• Research media/influencer & issues landscape
• Create & update media/influencer lists including social profiles
• Start to engage with secondary influencers
• Support reactive requests
• Assist in creation of outreach materials including pitch emails & social media content (e.g., tweets)
Digital & Social Media Acumen
• Monitor social media profiles and conversations relevant to client’s industry
• Increase knowledge of social & digital technologies
• Read industry news & test platforms with personal accounts whenever possible
• Assist in drafting social media content for agency-managed client accounts
Client Engagement
• Draft & coordinate production of internal & external materials
• Coordinate projects (setting up meetings, capturing action items, updating status reports)
• Assist with logistics for client events, projects, and announcements
• Build understanding of client business
• Monitor & report global competitive & industry coverage, social media, opportunities & relevant issue developments
Business Acumen & Strategic Thinking
• Ability to prioritize & manage time including accurate time entry
• Flexibility to move in different directions as needed
• Begin developing point of view
• Learn business basics, e.g., managing a high volume of email, escalating issues early
New Business Development
• Become familiar with WE’s capabilities across the agency including Practice Groups and service offerings
People Leadership
• Demonstrate personal leadership
• Take accountability for role on projects
• Demonstrate ability to give/accept feedback
• Model agency values


• Typically 0-1 year of professional experience
• Proficiency in computers & standard office applications (Microsoft Office is preferred)
• Comfortable with integrated communication principles
• Understand the role of the media
• High level of initiative
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field

About this company
13 reviews
Every innovation starts with a big idea, but it’s how you tell its story that makes an impact. That’s where we come in. From...