Public Relations Associate
Fire Station Agency - Los Angeles, CA

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Job Description:
The Fire Station is an in-house ‘full service’ agency
supporting all Roll Global LLC businesses, Roll Global
is $3 billion consumer packaged goods organization. Our
companies include: FIJI Water, Justin Winery, POM
Wonderful, Paramount Farms, Paramount Citrus &
Teleflora. The Fire Station operates as a separate
business unit within the organization, and is currently
staffed with public relations, advertising and design
professionals. Fire Station’s goal is to elevate the
quality of creativity and execution to compete against
the nation’s premier advertising agencies while offering
an environment that is far more entrepreneurial and fast
paced than a traditional agency. Fire Station is highly
integrated in direct brand development decisions with
ownership, business unit leadership and other key
stakeholders. To learn more about our company, please
visit www.roll.com

RESPONSIBILITIES:
If the phrase “pitching media” is music to your ears
rather than nails on a chalkboard, than this position is
for you. This privately held company owns a variety of
“good for you” products – from agriculture to consumer
packaged goods. These commodities and brands need a
media specialist to reach a broad array of categories
and consumers. You may be a print/magazine pro – or a
broadcast TV guru….or both.
This lean and mean team was voted PR Week’s “Internal PR
Team of the Year” in 2009 – and its ability to go from a
food recall to headline-making advertising campaign
within six months won industry accolades in 2010. The PR
teams work closely with marketing, advertising and sales
to deliver integrated campaigns and cross-function
success. This position will focus on the Paramount Farms
Wonderful Pistachios www.getcrackin.com and the
Paramount Citrus Cuties www.cutiescitrus.com brands.
  • Media pitching
  • Make and nurture new media contacts from writers &
bloggers, to producers in TV & radio
  • Integrate “traditional” media with “social media” in
a seamless fashion
  • Help shape publicity strategy and story angles along
with PR Director and Marketing team
  • Execute successful publicity plans individually and
within a small team
  • Handling media relations and interviews
  • Escort spokesperson on media interviews, with the
ability to coach them prior to each interview,
providing them with constructive feedback

Job Requirements:
Agency Level Equivalent: Account Executive / Senior
Account Executive
  • Bachelor’s degree in Journalism, PR or
Communications is required
  • 3-5 years of PR experience with a focus on media
pitching
  • Proven results to be showcased in a portfolio
  • Should come to the job with media contacts in
consumer, lifestyle and health
Req. Code : 4042
Division/Department : Fire Station Agency
Skills : Marketing - > Communications, Public Relations,
Marketing Communications-Support

Fire Station Agency - 17 months ago - save job - block
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