Public Relations Associate
Yankee Candle - South Deerfield, MA

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This position will work with the Director of Public Relations to support a variety of consumer initiatives and will work independently to proactively identify media opportunities, pitching new media members and working to build relationships with key external resources (locally and nationally) which align with the company's brand objectives. In specific, this position will be responsible for: · Managing the day-to-day requests of external PR agencies, supporting product launches and PR initiatives by providing samples, images, product details, timelines, etc. · Fostering internal relationships with key stakeholders, ensuring all requests are fulfilled and product launch strategies (media tours, events, national consumer pitching) are supported to ensure all opportunities are maximized. · Drafting creative pitches, crisp and factual press releases and other public relations collateral as needed to support Consumer PR.

  • Assisting with the development and distributing of public relations materials and press kits, responding to and making recommendations for incoming media requests; proactively seeking and pitching additional, relevant media opportunities and influencers for new and existing products with focus on quality vs. quantity. · Participating in the development of forecasts for media opportunities, working to evaluate the ROI and post campaign analytics. · Developing a tracking process to ensure all deadlines and requirements are met; assisting with measuring and reporting on all campaigns, recommending suggestions for change based on ROI.
  • Tracking media clippings with our external vendors, ensuring appropriate communication of media as needed. Scope: This position has the ability to make certain day to day decisions within the scope of the position as well as recommend action to a higher authority when decisions are outside the scope of the position. This position is exposed to confidential information related to financial statements, payroll information and strategic initiatives undertaken by the Company. Minimum Requirements: · Bachelors Degree Public Relations/Communication/Journalism or Equivalent Experience.
  • 1-3 years experience in a public relations role; preferably within a corporate environment. · Proven attention to detail and a pro-active approach to the work with the ability to work independently or as part of a larger team. · Exceptional written and oral communication skills with the ability to present information concisely and clearly at all levels. · The ability to communicate with diplomacy and tact with internal or external stakeholders at all levels.
Flexibility in work schedule is also required to work on holidays, weekends and extended hours with minimal notice and as required by operational need. Notice: This position is subject to a criminal background check and potentially and an education verification as part of the application process. At the time of interview, internal and external applicants will be required to sign a release authorizing the company to conduct criminal background check and/or education verification. Salary Structure: This is a exempt position with the salary and benefits you expected of an Industry Leader.

The Yankee CandleCompany, Inc. is an equal opportunity employer and does not unlawfully discriminate against any applicant on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other class protected by federal or state law . EOE/M/F/D/V Company Overview: Consumer Direct (websites, catalog, phone, direct mail) is growing robustly at Yankee Candle, infused by strong executive and ownership support and prioritization. Our mission is clear and so is the path to grow sales and profit.

To help propel us forward we’re launching a strategy to “Extend Our Reach.” We’re adding new positions to an already-strong competency to grow even faster. Led by an industry veteran who doesn’t waste any time, we’re looking for people who consider themselves world-class talent ready to bring their considerable skills and experience to a world-class brand. Come join us. And fasten your seatbelt.

The Yankee The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Employing approximately 6,000 people world-wide (as of December 31, 2011), Yankee Candle (Headquartered in South Deerfield, Massachusetts) has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts, with sales from continuing operations of $785.8 million dollars in fiscal year 2011.Having earned a reputation for superior, long-lasting fragrance quality, Yankee Candle is America’s trusted choice for fragrance. The Company sells its products through a North American wholesale customer network of approximately 28,800 store locations, a growing base of Company owned and operated retail stores (552 Yankee Candle Stores located in 46 states and 1 province in Canada as of December 31, 2011), direct mail catalogs, and its Internet website ( www.yankeecandle.com ).

Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,700 store locations and distributors covering a combined 49 countries. A key contributor to our success has been our vertically integrated business model, which enables us to control most every aspect of our business, from product development to manufacturing to distribution to marketing and sales. This structure allows us to consistently provide high quality and innovative products, deliver them in a timely and efficient manner to customers all over the world and provide excellent customer service. The power of the Yankee Candle® brand and our dedicated and talented employee base truly set us apart from our competitors.

Our one-of-a-kind Flagship Store in South Deerfield, MA is the world’s largest candle and Christmas store, containing approximately 90,000 square feet of retail and entertainment space, and has been ranked as one of the most popular tourist attractions in Massachusetts.

About this company
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While most Yankees are good at warming their homes, the ones at The Yankee Candle Company (YCC) are also good at making their homes smell...