The National Multiple Sclerosis Society is a collective of passionate individuals who want to do something about MS now – to move together toward a world free of multiple sclerosis. MS stops people from moving. We exist to make sure it doesn’t.
The National Capital Chapter of the National MS Society, located in Washington, D.C. , is currently seeking a Public Relations Coordinator to work in our Communications and Marketing Department. The individual in this role will be responsible for the preparation and delivery of both internal and external communications in support of Chapter Events, Chapter Programs and Services.
Knowledge and experience in working with the media, using a variety of communication channels (print, social media, broadcast, etc.) and demonstrating a strong ability in writing and editing are paramount. The individual in this role will coordinate multiple activities and tasks, while interacting with a wide array of constituencies including: staff, volunteers, donors, prospects, event participants, and most importantly, individuals with MS and their families.
Community Outreach and Awareness (Media Outreach & Social Media)
o Prepare press releases, media kits, and story pitches for client programs and fundraising events.
o Regularly correspond with media contacts to cultivate relationships.
o Track media coverage and save documentation.
o Execute timely post-event follow-up with photos, caption, quotes, and statistics.
o Prepare staff, clients, volunteers, and board members for media exposure, including speaking points, speech practice, interview preparation, and on-brand messaging.
o Submit calendar listings to local publications.
o Work with staff to brainstorm and research potential candidates for PR.
o Pitch profile stories on clients, programs, services, general MS awareness, advocacy, etc.
o Attend major programs to hear stories, meet clients, take photos, etc.
o When needed, write profile stories on clients or health professionals.
o Explore new outlets for Programs and Services promotion.
o Oversee PR intern’s efforts in writing and sending out calendar listings.
o MS Awareness Week and World MS Day.
o Manage chapter Facebook and Twitter accounts with an emphasis on constituent engagement and capturing the voice of the chapter and/or event.
o Ensure content is balanced among advocacy, education, programs, fundraising events, and social interaction.
o Track growth and interaction.
o Serve on the Social Media Advisory Group as the National Capital Chapter representative.
o Include all staff interested in the planning and content development for our social media channels.
o Update Flickr account with all event photos in a timely manner.
o Utilize YouTube page either by creating slideshow and video content, or by recruiting volunteers and interns to do so.
External Constituent Communication
o Create all emails for external audiences to promote client programs.
o Work with graphic designer to ensure electronic communications are on-brand and utilize the same visual elements as the print marketing materials.
o Manage the chapter communications calendar, including email dates and “do not mail” dates from the national office, to ensure constituents are receiving a reasonable amount of email messages and that audiences do not overlap.
o Assist in copy editing all chapter materials, including marketing materials, brochures, postcards, newsletters, emails, web, and speaking points.
o Support production of all newsletters, including producing articles.
o Brand management, integrating key Society messages into all chapter communications.
o Update the Chapter Save the Date document on a bi-monthly basis with all schedules programs and events information and compile the calendar listings article for the quarterly MS Connection Newsletter.
The National Capital Chapter offers a competitive salary and a benefits package.
- A Bachelor’s Degree in public relations, journalism, marketing or communications.
- A minimum of two years of professional experience.
- Experience working with a non-profit organization, association or agency is a plus.
- Familiarity with AP Style and usage – practices and procedures.
- Experience in social media, database programs, and content management systems (preferably Convio).
- Must be able to identify prospects and “pitch” support of Society events; the ability to generate enthusiasm and to influence others is paramount.
- Skilled in building relationships with diverse populations.
- Proven ability in the development, writing and editing of publications and proposals in support of programs, events, fund development and/or donor cultivation activities.
- Excellent oral and written communication skills are a must; public speaking experience is essential.
- The business savvy and acumen to write clearly for and represent the Society to the media and in diverse environments.
- A positive attitude toward people with MS, people with other disabilities, and an awareness of disability and empowerment issues.
- Proficiency in office software systems and database management – Microsoft Office suite, word and desk-top publishing.
- Experience in volunteer recruiting, training, management and development.
- Demonstrated abilities in setting priorities, and in working independently toward the accomplishment of goals.
- Demonstrated abilities in creativity, interpersonal savvy, public speaking, writing and project planning.
- An attention to detail, the ability to generate enthusiasm and to influence others is paramount.
- Flexibility in scheduling to attend meetings, programs, and events in the evenings and on weekends.
- Ability to travel throughout the Chapter’s territory – 13 jurisdictions in the Washington, D.C. metro area.
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