The Public Relations Manager is responsible for
generating favorable publicity for all John Frieda Hair
Color and Hair Care brands in Kao USA Inc. Premium
Beauty Sector. The PR Manager drives strategic
direction, plan development, and manages excellent
execution of events, working closely with Brand
Marketing teams in Cincinnati and the PR agency in NY.
Successful plans are well integrated with other consumer
communications, requiring strong collaboration with
other Kao Managers and with external agency partners
within approx. $5MM annual PR budget.
This is a Public Relations Manager for our Brands, not
for Kao USA Inc. This is not a corporate PR manager.
This PR Manager plays a critical “on the ground” role as
key contact with NY media (external consumer
publishing/broadcasting/blogging/internet community) to
build positive, productive relationships with press,
producers and key influencers. Represent the Company for
external media/ industry events in NY.
Be our key liaison with select charitable organizations
and press spokespeople (e.g. celebrities and experts in
style, fashion and hair care). Lead the selection of
talent/charity and negotiate business arrangements with
them. Maintain strong relationships with the renowned
John Frieda stylists.
The PR manager consults on the strategic PR direction
and key John Frieda brand plans for select markets
outside the US, and coordinates key messages/issues with
the Social Media/Digital, Corporate Communications, and
Customer Service Center teams to unify consumer messages
globally as needed.
You and your partner PR Manager for Skin Care co-manage
the performance of the PR agency, and demonstrate the
value of PR to brand teams and company management
through performance reporting and training initiatives.
You are part of an expert Marketing Services team with
Media, Digital Marketing, Media and Target Marketing
that report to the Vice President, Marketing Services
for strategic direction.
beauty care, including some mass market. Both client
- Bachelor’s Degree.
- 7+ years of PR experience, a significant portion in
and agency side experience preferred.
with magazine beauty editors, TV producers, digital
- Candidate must have extensive experience working
editors/ bloggers, and
NY and Cincinnati or other Company offices.
- Business travel required monthly, most often between
aesthetics, must be strong verbal and written
- Attention to detail and high sense of premium beauty
communicator, must have excellent time management
and project management skills.
Req. Code : 206
Division/Department : MASS
Kao Corporation, headquartered in Tokyo, Japan, has announced that it will commence its prestige cosmetics business in China in March 2004....