Public Relations Manager
Optimal, Inc. - San Francisco, CA

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Working at Optimal

Optimal is a software company that uses deep audience analytics to help marketers manage and optimize their social advertising campaigns. Optimal was named the 9th fastest-growing, privately-held company in the San Francisco Bay Area in 2011 by the San Francisco Business Times and PwC. As a Facebook Preferred Marketing Developer, the first to launch a single self-service platform across Facebook native ads and Facebook Exchange retargeting, Optimal is growing very rapidly and occupies a unique position in the social advertising industry.

We are seeking top-caliber, motivated individuals who are enthusiastic about applying their talent to the future of social media: open graphs, real-time, big data, and word-of-mouth at scale. Our culture is built around an intelligent and professional look at the wider world of online and social media. If you want to work with smart people and change social marketing forever, come and join us!

As the PR Manager, you will be responsible for cultivating and building our thought leadership position and positive media and analyst coverage. You will research, write press releases, executive communications and ensure they reach the target audience. You will also manage speaking engagements, media relations, and our social presence on Facebook, Twitter, Slideshare, and LinkedIn.

Media Relations & Speaking Engagements

Develop strategies and own day-to-day execution for public relations programs related to monetization products and programs

Maintain close contact with journalists and editors, and develop and pitch stories

Drive positive coverage in business and advertising trade media

Prepare briefing materials and manage executive spokespeople

Social Presence

Help establish the voice of Optimal

Monitor social channels and initiate conversations

Create processes to generate steady volume of press coverage and promote within the appropriate channels

Content Management

Work with teams to develop creative and integrated programs to support product introduction, service offerings and thought leadership

Support and manage the creation of press materials and partner reference programs

Be happy, smile, and bring a positive attitude to the office!


Minimum bachelors degree

2-5 years of public relations experience in a technology environment (at least 1 year of online social media experience preferred)

Preferred experience working with business press and bloggers to achieve communications goals

Excellent writing and verbal communication skills, including presentation skills

Strong organizational skills and ability to handle multiple tasks and meet deadlines

Ability to integrate PR programs to support marketing goals and programs, and translate technology for varying audiences

Deep understanding and passion for Social Media


Competitive base + bonus + stock option package + 401k, medical and dental

Flexible and high-growth environment

Smart, motivated team

Mobile phone reimbursement

Option to work in either downtown San Francisco (near BART) or Palo Alto, University Ave (Caltrain)