Responsible for the planning and execution of media, public and community relations programs and event planning that enhance the organization’s corporate reputation and link corporate citizenship with the organizational goals of the credit union. Position supports corporate communications and marketing initiatives.
Manage general media and public relations (PR) efforts, including the day-to-day relationship with CommunityAmerica’s public relations agency of record.
Develop strategic public relations and community programs/campaigns that enhance the company’s overall corporate reputation and awareness in the community. Ensure proper internal and external recognition for community focused initiatives.
Advance concepts to enhance CommunityAmerica’s K-12 philanthropic focus and public profile, manage partnerships with the financial literacy organizations (School of Economics, and Junior Achievement) and coordinate and execute city-wide scholarship competitions.
Manage high-profile member-facing events, including CommunityAmerica’s Annual Meeting and Member Appreciation Events. Assess changes or recommend new approaches to enhance or shift focus/effort to other activities with more return on investment.
Manage media-related press room and community-oriented website content, draft press releases and media alerts, provide communication support for senior management team and be the primary media contact as appropriate.
Research, recommend, implement and manage innovative approaches to traditional media and limited social media to further highlight the credit union difference in the community.
Responsible for driving and executing existing key public relations and community-focused initiatives, including corporate sponsorships such as the T-bones (manages suite usage and ticket requests), branch openings, and other corporate events designed to support public relations initiatives. Conceptualize, sell in and implement new-to-the-organization events, activities or projects/programs that resonate with the public and members (e.g. Signature Event).
Responsible for facilitating city chamber activities within the company, including business meetings, events and leadership programs.
Serve in leadership roles on cross-organizational teams both internal and within the community. Attend and present, as appropriate, at business and community meetings/events to build company’s image and represent the organization in the community.
Maintain community relations policy outlining organization’s mission, vision, levels of sponsorship and the appropriate internal/external support for each level of sponsorship. Provide appropriate level of support as outlined in policy for various levels of sponsorship. Respond to all community and charitable requests in a timely and diplomatic fashion.
Develop and maintain internal community relations program that tracks and encourages employee involvement in the community.
Assist in the development and implementation of other communication programs as requested.
Maintain files, expenses and correspondence for community relations activities.
Maintain inventory of supplies and premiums.
Promote honest and open communication throughout the organization.
Demonstrate behaviors that are consistent with the organization’s values, philosophies, and leadership characteristics.
Work with other departments to insure the workflow or process is providing the best service to the members.
Perform other duties as assigned.
KNOWLEDGE, SKILLS AND ABILITIES:
Excellent interpersonal skills with the ability to effectively communicate through written correspondence, in person, and over the phone.
Ability to work effectively, self-directed and self-motivated, with a wide range of constituencies with diverse skills, levels, experience and personalities in a highly dynamic, fast-paced corporate environment where a high degree of flexibility is required.
Excellent writing skills, strategic thinking, problem solving ability and decision-making judgment and demonstrated ability to be detail-oriented and to organize and manage multiple tasks, projects and deadlines.
A strong sense of urgency, a high degree of initiative, and the ability to lead and/or participate in cross-functional teams.
Excellent influence management skills in order to influence colleagues and client groups to set/change direction and implement effective external communications programs.
A high level of professional integrity and confidentiality and the ability to handle sensitive issues and situations with poise and emotional maturity.
Ability to network effectively at community and civic events to represent CommunityAmerica, its goals, vision and purpose.
Strong ability to resolve interpersonal conflict and miscommunications.
Excellent computer skills and the ability to use technology to ensure consistent and constant communications, with knowledge of spreadsheet software and word processing software.
Must be able to be bonded.
In this position, individual will be expected to lift up to 20 pounds from time to time. Also, must be able to stoop, bend, reach or stand for extended periods of time. Must be able to sit and use a computer for extended periods of time.
This position is expected to work in general office environment and may have to travel for visits to other facilities or for training purposes.
Four-year degree in public relations, communications, marketing, business administration or a related field, plus five or more years dedicated experience in a public relations or marketing role is required. MBA or a Masters in public relations or communications is preferred.
CommunityAmerica Credit Union - 23 months ago
CommunityAmerica is the parent organization to the financial institutions known as TWA Credit Union and Yellow Financial Credit Union. It...