Marketing Coordinator
Society for Human Resource Management - Alexandria, VA

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As a member of the Design, Production, and Sales Support team, the Marketing Coordinator assists in a variety of efforts to promote SHRM Media print and digital products, advertising, sponsorship's and subscriptions.

  • Oversee semiannual magazine ad study project, including vendor relations, logistics, communications with stakeholders and budget.
  • Oversee timely production and mailing of renewal letters to expired/expiring magazine subscribers.
  • Manage regular updates to SHRM’s online media kit and related external sites, including copy, PDFs and images.
  • Track various team projects/jobs to ensure deadlines are met and to manage expectations of stakeholders, contributors and internal/external vendors.
  • Generate data files from sales and membership databases for use in bulk e-mail messaging or for other needs.
  • Generate various reports to help team and other stakeholders track goals and trends.
  • Contribute to the development of the overall marketing plan as well as strategies and tactics to promote specific products and achieve team goals.
  • Assist in the creation of marketing materials to promote display advertising in SHRM Media products, including monthly magazine, website, electronic newsletters and other channels.
  • Assist in the creation of marketing materials to promote sponsorship of SHRM Media events, such as educational webcasts, and opportunities related to SHRM’s Annual Conference and Exposition.
  • Assist in composition of promotional copy and editing/proofing draft copy to ensure accuracy/efficacy.
  • Help with creation and transmission of bulk e-mail messages.
  • Assist in research on a variety of topics, including competitive intelligence, prospective vendors, prospective clients, subscribers and audiences.
  • Assist Circulation and Traffic Specialist with tracking sale sources and acting as backup with certain tasks.
  • Perform or assist in other duties as assigned.

Bachelor’s Degree (preferably in marketing, advertising, communications, or a related discipline.


Three or more years of experience in marketing, advertising or corporate communications (ideally in publishing or with a non-profit association).


  • Excellent writing and communication skills (preferably in composing promotional or advertising copy)
  • Strong project management abilities
  • Proficiency in MS Word and mail merge processes
  • Proficiency in updating and querying databases/CRMs (specifically SalesForce and MS Access)
  • Proficiency in bulk e-mail systems (specifically Convio)
  • Proficiency in MS Excel
  • Ability to multitask and manage deadlines with minimal supervision
  • Flexibility to switch gears quickly as priorities change

  • Knowledge of publishing industry, advertising sales and circulation
  • Proficiency in web design, HTML and/or content management systems
  • Proficiency in graphic design, page layout, or photo manipulation
  • Creativity and ability to think “outside the box”

Ability to lift up to 25 pounds.


Ability to travel out of state once or twice a year.

The Society for Human Resource Management is an equal opportunity employer (M/F/D/V).

No Relocation authorized for this position.

ACCESSIBILITY NOTICE : If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: or TDD (703) 548-6990.

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