The publicists job consists of writing media pitches/materials, researching media outlets which would be interested in Thomas Nelsons books/authors, contacting said outlets, develop and maintain relationships with editors and producers, deliver necessary materials in a timely fashion and ultimately, acquire media coverage of those titles and/or expose/present our authors as experts in their fields - thus, focusing on sell-through. Additional items include but are not limited to:
o To identify news/opportunities into which our authors/books may be inserted and thus exposed to consumers via various media outlets and craft pitches appropriate for each outlet.
o To become a resource on which producers, editors, writers, reporters depend for information, sources, materials.
o Track media activities and clippings in Cisions PR Software; updating sales force, authors, agents, and internal personnel weekly on hits and activities.
o Leverage social media to create awareness and buzz around a books release, both with major traditional media outlets and bloggers
o Managing the publicity budget, outside public relations firms, and coordinating the activities of other personnel involved in each project.
o Working as a member of both the publicity team, as well as a member of the marketing and appropriate divisional team with an eye towards both individual and corporate priorities.
Desired candidate will possess good oral and written communication skills, creative writing ability and project management experience. Must be team-oriented with a positive attitude. Knowledge of Christian publishing industry is desired but not required.
Preferred candidate will possess 2 - 5 years experience in marketing or communications role with a preferred emphasis on public relations. 1-2 years national media pitching experience is desired but not required.
A BA or BS in Public relations, Communications, Journalism, Marketing or related field is required for this position.
Thomas Nelson, Inc. is a leading publisher and distributor of books emphasizing Christian, inspirational and family value themes and is the...