Retail Account Executive (New Business) to develop and grow local retail advertising business from new customers . The sales target will be primarily small to medium sized local retail businesses in our market area. Position requires the use of needs-based selling skills to uncover explicit needs and providing marketing solutions to grow their business. Aggressive cold calling and prospecting for new business to deeply penetrate the marketplace resulting in the generation of new revenues will be essential. Other responsibilities include: developing and executing appropriate advertising campaigns in applicable News & Record products and/or services, including Interactive advertising; analyzing business trends and especially top competitors to identify opportunities to grow our share of business.
- Prior needs-based sales experience required with media experience preferred;
- College degree or equivalent experience;
- Working knowledge and understanding of basic business concepts desired;
- Experience in Recruitment/Human Resources field a plus;
- Strong verbal and written communication skills;
- Strong organizational and planning skills;
- Ability to thrive in a team environment;
- Proficient in Microsoft Office Products: Word, Excel and PowerPoint ;
- Working knowledge of the Internet and web browsers;
- Valid driver’s license and reliable transportation required.
jobs.roanoke.com - 5 months ago