Regional Advertising Director
ALDIA News Media - Philadelphia, PA

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Market Description:
Over 50 million Latinos live in the U.S. with a total purchasing power of over $1 trillion dollars. Supported by a Spanish-language advertising industry that, currently spends more than $5 billion dollars a year, Spanish-language media is poised to skyrocket in the next decade. Today, more than ever, there is a need for talented professionals who wish to capitalize on the huge economic strength of this market segment, are equipped with marketing skills, and have the expertise in sales in order to maintain relationships with the growing number of potential clients.

Are you ready to shape the future of media?
 
Director acts as a link between print and digital advertising. Director ensures we have the right commercial strategy for our products and bring product expertise to Sales, enabling Sales executives to sell effectively and quickly. ALDIA is passionate about all things digital and want to shape the ever-changing world of online advertising and commerce.
 
Job Description:
Director is responsible for retaining, and growing all advertising revenue, and will report directly to the Publisher. The position is responsible for cultivating, training and deploying the best salesforce possible and for assigning and rotating accounts on a regular basis to insure the highest volume of sales possible. He or she is also responsible for breaking new business and then assigning it to the appropriate sales area and representative.
 
The position is charged with choosing the best new revenue initiatives to pursue as well as examining and making recommendations on the special issues calendar and special sections throughout the year. In addition, this position will be responsible for providing sales training for all sales reps and for maintaining a base of major accounts. The Director will provide ongoing sales support to ensure that each salesperson grows and develops to their potential. The Director will set the standard and lead by example with respect to customer service, revenue management, and client appreciation initiatives.

Responsibilities:
-Monitoring service to major clients
-Hiring, training, developing sales team roster
-Executing new revenue streams and initiatives
-Managing all sales initiatives
-Appraising sales goals, performance and metrics
-Retain and grow our client base to meet and exceed budgeted goals
-Inventory management, trafficking, reporting and optimization.
  
Technical Skills:
-Working knowledge of best practices in management, public relations, client service, written and oral communication
-Must be able to contribute to the development of a business vision and manage implementation efforts of complex sales initiatives
-Relevant experience in online sales, online advertising, online marketing, and business-development
-Strong sales and deal-closing skills. Substantial experience in business development, client relationship and consultative selling
-Strong qualitative and analytical skills
-Excellent communication and presentation skills
-Basic technical knowledge of digital media sales

People Skills:
-Command respect from team so that policies can be implemented.
-Substantial experience in business development, client relationship and sales team management

Organizational Skills:
-Organize departmental issues for executive leadership review
-Execute on target and on time

 
Personality Skills:
-Must be able to understand, analyze, reason practically
-Forward thinking, focused on creative innovation
-Enterprising
-Embody our core values (See below)

Minimum qualifications:
-BA/BS degree
-Minimum of 8 years of experience in leading and building and leading high performing media teams
-News media experience

Language:
-Knowledge of the Spanish language is not required

About ALDIA News Media:
ALDIA is an American News Media company seeking to contribute to the dialogue on Latino issues nationwide. Our singular purpose is to grow as an independent, American News Media Company, that maintains the highest levels of integrity and excellence in journalism, smart marketing, aggressive technology innovation, and bold customer service. Our news coverage includes breaking news, national news analysis, political coverage, and opinion. We are based in the City of Philadelphia. We promote excellence in American Journalism that focuses on Latino issues in the US via our digital and print products. As a separate entity, the ALDIA Foundation produces a national competition for the best journalism on American Latino issues known as the "Félix Varela" awards.

Our Core Values:
-Obsessed over customer service.
-Persevering and determined to improve.
-Positive, enthusiastic, and results oriented.
-Funny, creative, and a little weird!
-Happy to be both a team and a family.
-Honest, transparent, sincere and accessible.
-Brave and unafraid to confront challenges.
-Accountable and free to own up to own errors.
-Proud to embody America’s rich diversity.
-Strong enough to love and be humble.

Additional Information

Type:
Full time

Experience:
Senior Level

Functions:
Sales, Advertising, Marketing, Management

Industries:
Online Media, Marketing and Advertising, Publishing 

Compensation:
Competitive base, bonus, benefits


About this company
Engaged, informed, unapologetic: Driving the new American narrative.