Regional Marketing Manager FI
Lawson - Saint Paul, MN

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Lawson Software

Regional Marketing Manager

Summary

At Lawson, our mission, vision and values guide all of our decisions and actions, from the solutions we recommend and implement to how we serve our customers and make them stronger. Do you share our vision of becoming the best in our target markets by making our customers stronger? If so, Lawson Software is actively recruiting to join our

Team!

Responsibilities

Responsibilities:
(65%) Execution

  • Perform the execution of demand generation campaigns for region
  • Localize and translate global campaigns as appropriate for region
  • Ensure high process quality and KPIs for lead and cost/lead targets are achieved.
  • Support the launch of new products and ongoing marketing of existing products within region.
  • Position Lawson in region consistent with overall company positioning.
(10%) Relations (if part of the job function)

  • Manage public relations and/or analyst relations to increase the awareness and improve the positioning and awareness of Lawson and its solutions.
  • Manage relationships with vendors and partners in the region in line with company guidelines.
(10%) Budget and Reporting

  • Manage discretionary marketing budget used toward marketing activities identified within the region.
  • Analyze key marketing performance metrics on a regular basis in order to improve effectiveness.
(10%) Knowledge

  • Maintain strong understanding of industry and/or regional trends and competitor activities to assess the impact on Lawson marketing activities.
  • Contribute regional content to department, senior executive and company-wide management reports
(5%) Manage regional marketing staff where appropriate

Qualifications

Other information:
Minimum Qualifications:
  • Bachelors degree in Marketing or a related field, or equivalent experience
  • 3 years experience in Sales and/or Marketing
  • 3 years experience in industry, region or country of assigned position
  • Experience in software industry, preferably enterprise software with an international company
  • Demonstrated excellence in executing effective marketing campaigns
  • Proven business and sales data analysis skills
  • Ability to manage multiple tasks and project timelines
  • Results driven mentality, project oriented and enthusiastic leadership style
  • Excellent communication, presentation and interpersonal skills
  • Fluently in English and local language
Preferred Qualifications:
  • 5 years experience in Sales and/or Marketing
  • 5 years experience in industry, region, country or focus of assigned position
  • MBA qualified
  • 3 years experience in enterprise software
  • Fluently in English and local language
Wherever your career takes you at Lawson, our diverse benefit options are available to support you at every step:

§ 401K

§

§ Medical/Dental

§ Tuition Reimbursement

§ Medical/Childcare Reimbursement Plan

§ Short Term and Long Term Disability

At Lawson, we deliver and support software and implementation services to 4,000 customer sites across 40 countries, worldwide. We have a fast-paced, performance-driven culture that rewards results and offers opportunities to talented individuals both at our headquarters and throughout our global organization.

Our values bind us together globally and define the Lawson Way:

§ Passion and Commitment

§ Integrity and honesty in all of our relationships

§ Personal responsibilities for results

§ Team Work

§ A conviction that Simpler is Better

Lawson Software is an Equal Opportunity/Affirmative Action Employer. Lawson Software will not discriminate on the basis of race, color, religion, gender, age, national origin, disability, veteran status, marital status, sexual orientation or any other status or condition protected by local, state or federal law.

Lawson – Because Simpler Is Better.

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About this company
Lawson Software, Inc. (Lawson) is a global provider of enterprise software. It provides business application software, services and...