Regional marketing managers in the Central, Southeast, Northeast, Midwest and West regional marketing teams are experienced marketers responsible for working with their regional marketing leader (RML) to lead a team of marketing professionals to support the brand development, relationship development and revenue-generation activities in Grant Thornton’s local offices in the region. Working closely with the RML, the regional marketing manager helps to develop marketing strategies and programs to execute across the region and support local office business objectives.
The regional marketing manager is deployed at the direction of the RML and havs several areas of priority focus in which he or she works closely with office managing partners, industry and service line partner leaders, and other partners throughout the region. While these marketing managers may have local office responsibilities and alignment, they are members of the regional marketing team and are likely deployed on projects and initiatives that span the region. Regional marketing teams focus on executing national and local marketing programs in Grant Thornton’s markets — programs that include events, campaigns, community involvement and alumni relations, as well as support for local strategic account marketing personnel, industry marketing activities where there is no strategic account marketing support, and the like.
Duties and Responsibilities
Regional Strategy and Planning – In concert with and at the direction of the RML, work to develop an overarching marketing strategy and program that aligns with regional and local office business strategy. Relationship development and stakeholder management with key partner stakeholders are critical and essential to success in this role.
Focused on Return on Investment – Support the RMLs with the evaluation, assessment and communications of progress and success relative to the marketing programs and strategies in which they are involved across the region. Managers make decisions and recommendations based on data and analysis. In their area of responsibility and in coordination with the RML, marketing managers report progress based upon quantitative factors (e.g., revenue generation target accounts, year-over-year revenue trends, return on marketing program investments, SQM scores, number of key executives touched through marketing programs) and qualitative factors (e.g., partner feedback, actions taken, outreach efforts, new program development).
Agent of Change – The marketing manager plays a critical role in driving and leading change within Grant Thornton’s marketing and sales (M&S) organization, keeping a positive attitude and working closely with teams to make their efforts successful.
Leadership – If coaching responsibilities are assigned to the marketing manager by the RML, proactively serve as a coach focused on the development and career progression of members of the team. Actively engage with team members on a regular basis to monitor their progress and development.
Reporting – Develop and present regular, progress reports to the RML and appropriate partner leadership that demonstrates up-to-date plan and program status.
National Campaign Execution – Ensure the effective execution of national marketing campaigns and programs in the area of focus. The regional marketing team is the primary dissemination and engagement channel for national marketers focused on the development of brand building and revenue-enhancing programs. In conjunction with the RML, the marketing manager is also a conduit for providing feedback and recommendations to enhance programs or for the development of new programs to the Enterprise Marketing Channel.
Collaboration – The marketing manager must ensure and facilitate a high level of collaboration between multiple stakeholders within the M&S organization. In addition to working directly with members of the national enterprise marketing and marketing services teams the manager must help ensure that the integration is productive and leads revenue generation and relationship building in the local markets.
Develop target lists and associated targeting initiatives. Work closely with Business Development Executives (BDEs) and Strategic Account Marketing (SAMs) to ensure effective follow-up of marketing programs and tracking of opportunities.
Generate speaking opportunities and develop full spectrum events calendar for sub-segment areas of focus.
Assess the appropriate target markets. Collect information from internal and external data sources. Provide marketing analysis, including competitive intelligence and market share analysis.
Help direct the selection sponsorships and partner involvement in civic and professional associations to achieve increased awareness of Grant Thornton in the community. Effectively evaluate alternatives and communicate costs, benefits and risks of these initiatives.
Ensure appropriate follow-up plans are in place for marketing initiatives and ensure activities are tracked in SalesLogix database.
Be accountable for return on investment and marketing performance metrics.
Champion firm-wide brand identity and design standards by applying brand standards to all presentations, collateral, and proposals. Write and design local collateral as needed.
Serve on cluster, regional or national taskforces or special projects.
Bachelor’s degree in marketing, communications or related field (MBA a plus).
Seven plus years of marketing experience; five plus years working at professional services/B2B companies is required.
Sound skill with Microsoft applications (Outlook, Word, Excel, PowerPoint).
US-New York-New York
New York - Midtown(641)
666 Third Avenue
Grant Thornton - 24 months ago
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