Residential Marketing Lead
Andersen Windows & Doors - Northborough, MA

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Residential Marketing Lead - 16069
Description
Purpose: The purpose of this position is to assist the Canvassing Program Manager to cost effectively drive non-media lead generation and local awareness through the local canvassing program.

Primary Responsibilities:
  • Assists in the management of canvassing team with a hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.
  • Assists in recruiting, and training of canvass team.
  • Instructs, demonstrates, observes and coaches team to generate leads using approved company methodology.
  • Monitors team members daily to ensure they are following scripts and guidelines.
  • Sets the pace for the canvassing team’s efforts and is the living example of their conduct and behavior.
  • Assists in coordinating canvass logistics with mapping and tracking, permit logistics, script and flyer maintenance, organizing field lead sheets, verifying / validating leads gathered during each shift.
  • Provides timely tracking and entering of marketing data into corporate database.
  • Provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments.

Secondary Responsibilities:
  • Coordinates w/ Corporate Marketing to assist with local implementation and tracking of other corporate marketing initiatives.
  • Performs other related duties, as assigned
  • Executes projects based on business need as assigned

Qualifications
Qualifications and Skill Requirements:
  • College degree preferred or equivalent demonstrated skills and abilities.
  • Requires 1+ years of experience in management experience in canvassing / face to face marketing.
  • Valid Driver’s license with a clean driving record to drive the team in company vehicle
  • Excellent training and coaching skills
  • Requires weekend work
  • Ability to think strategically, with strong project management skills, including attention to detail
  • Strong verbal and written communication skills
  • Ability to self manage resources (time and budget) to achieve objectives
  • Ability to analyze effectiveness of canvassing program and canvassing team

Job Marketing
Primary Location United States-MA-Northborough

Organization Renewal by Andersen Corp.

Unposting Date Ongoing

Andersen Windows & Doors - 5 months ago - save job - block
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About this company
14 reviews
Windows of opportunity abound for Andersen, a maker of wood-clad windows and patio doors in North America. Andersen offers window designs...