Retail & Consumer Sector Marketing Director location flexible
PwC 2,264 reviews - McLean, VA

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Line of Service: IFS
Industry: Marketing & Sales
State & City: VA-McLean
CA-Los Angeles
Travel Requirements: 21-40%
Position Type: Full Time
Auto req ID: 37483BR-7

PwC/LoS Overview:
Are you interested in the opportunity to work for an industry-leading company that services Fortune 500 companies, and will give you the experience and exposure you need to build your career? If you are, then PricewaterhouseCoopers LLP ( is the firm for you. PricewaterhouseCoopers LLP (PwC US) is well placed to help clients meet the challenges and opportunities of the US marketplace in the areas of assurance, tax, and advisory. We offer the perspective of being part of a global network of firms combined with detailed knowledge of local, state and US national issues. More than 169,000 people in over 158 countries across the PwC network are committed to deliver quality in assurance, tax and advisory services. People across the PwC network share knowledge, experience and solutions to develop fresh perspectives and deliver practical advice.

At PwC US, you will be part of a learning culture, where teamwork and collaboration are encouraged, excellence is rewarded, and diversity is respected and valued. We offer a flexible career progression model that allows for a variety of challenging opportunities throughout your career. We provide unparalleled coaching, mentoring, and career development programs; global opportunities; and state of the art technology-driven methodologies to help you provide quality service to our clients.

Job Description:
PwC's Marketing and Sales function is a client-focused, high-performing team, which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.

Our Marketing team is focused on developing and leveraging our deep understanding of marketplace trends and issues to design, implement and measure integrated strategic marketing plans for our industry sectors, Lines of Service, and geographic markets. Our marketing plans help position PwC's brand in our key markets, sectors, client segments, other stakeholders as with the economic buyers, align PwCs presence around key business issues facing our clients and drive demand for our services. Marketing supports the sales process by linking client issues and needs to specific business opportunities and capabilities and contributes to the development of high quality proposal strategies and deliverables.

Marketing is responsible for advising industry, sector and line of service leadership on strategic business issues (i.e., external and internal forces that impact the sector's ability to grow at the expected rate). It includes leading the development of the annual marketing strategy with management of a marketing budget and team.

The Marketing organization will:
  • Assess key issues facing our clients and connects them to our products and services. - Involve industry specific, regulatory operational and organizational issues our clients face. - Supervise distribution of industry sector and other business insight and thought leadership and connect those insights to client interactions
  • Drive PwCs Brand and relationships with key economic buyer groups such as CEOs, finance professionals, operations professionals, IT professionals and board members.
  • Manage the PwC Brand,for non-economic buyer stakeholders
  • Works across our matrix to make sure integrated marketing plans are created and the impacts of marketing activities are measured. Evalutates the results of marketing activities and, when appropriate, makes changes in marketing plans.
The Sector Marketing team is responsible for advising sector leadership on strategic business issues (i.e., internal and external forces that impact the sector's ability to grow at the expected rate). It includes leading the development of the functions business strategy with management of an annual marketing budget.

Position/Program Requirements:Knowledge Preferred:
Extensive knowledge of Marketing and Sales to strategically align the Firm's priorities, execute and focus on positioning a distinctive brand in the marketplace and drive long-term revenue growth for the firm.
Proven experience developing and executing a national marketing plan and sector competitive strategy which would include client interaction and other market-facing interaction.
Proven experience developing and executing national marketing programs.

Skills Preferred:
Extensive experience to lead in the development of the annual sector marketing plan, competitive strategy and sector marketing budget
Demonstrated ability managing a large budget. Extensive experience managing large teams and coaching practitioners in their areas of expertise. Proven ability overseeing compliance with risk management protocols as they relate to the production and distribution of thought leadership, points of view, public relations, etc.
Extensive experience interacting with senior-level leadership and business unit leaders.

Minimum Years of Experience Necessary:
10 years experience in marketing and 5 years experience in the designated sector

Minimum Degree(s) and Certification(s) Required:
Undergraduate Degree (e.g., BA, BS)

About this company
2,264 reviews
PricewaterhouseCoopers ( provides industry-focused assurance, tax and advisory services to build public trust and enhance value...