Lamar - Macon, GA

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Main Objective:

Meet and exceed sales objective in the assigned territory by promoting and selling outdoor advertising to qualified advertisers. An AE is expected to use professional sales techniques, build relationships and develop long term advertising relationships that grow Lamar Advertising sales.

Major Activities:

Meet and exceed sales targets, make at least 10 sales calls per day of which 2 calls are new business.

Target every business within their assigned territory/account list, visit each established Lamar client and our competitor’s client at least once per month, Identify potential growth areas and open new accounts, Increase Lamar’s market share Sell all products – Posters, Bulletins and Transit (where applicable)

Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow-up on Hot Leads, prepare proposals, and research

Prepare written presentations, reports and proposals, become an active team member of Lamar, become an active member of the advertising community

Develop presentation skills utilizing computer tools and present to clients on a regular basis Maintain accounts receivable Continually develop new product knowledge and acquire better selling skills

Keep abreast of competition – particularly newspaper, radio, TV, cable and yellow pages

Actively participate in sale meetings, regional meeting, seminars and trade shows


Plan each day, week and month before the month starts, plan each call

Maintain a professional sales appearance

Use sales tools, Complete daily planner/sales program after each call and at the end of the day

Maintain organized up to date records of clients and sales activity

Insure your automobile has a neat and professional appearance

Time Management:

Minimize travel time, Maximize time in the field with clients

Use the Lamar Sales Support Center and the Multi Market Coordinators to sell multi Lamar markets, cluster your accounts to work them geographically and manage your time effectively


Maintain client profiles, be prepared to submit daily planners/call reports, sales plans, forecasts and expense reports on a timely basis

Follow-up on all client production orders and insure campaigns begin and end as the client requested. If any problems exists, AE will communicate immediately with the client and manager to find a solution

Agree to check lights etc on a regular basis when called upon

Use Lamar technology to save time

Analyze and monitor personal sales data and reports

Operate within your expense budget


Previous media sales experience


High School Diploma or Equivalent


Work environment includes Outside Sales, and office setting, sitting, standin, walking, bending, driving and moderate lifting & carrying.


Must have and maintaing reliable transportation


Corey Wray

478-474-0775 Fax

478-474-3990 x102 Phone

Lamar - 16 months ago - save job - block
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