Lamar - Columbia, SC

This job posting is no longer available on Lamar. Find similar jobs: Sales Account Executive jobs - Lamar jobs

Main Objective: Meet and exceed sales objective in the assigned territory by promoting and selling outdoor

advertising to qualified advertisers. An AE is expected to use professional sales techniques, build

relationships and develop long term advertising relationships that grow Lamar Advertising sales.

Major Activities: Meet and exceed sales targets, make at least 10 sales calls per day of which 2 calls are

new business.

Target every business within their assigned territory/account list, visit each established Lamar client and our

competitor's client at least once per month, Identify potential growth areas and open new accounts, Increase

Lamar's market share Sell all products - Posters, Bulletins, Digital displays.

Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow-up on Leads, prepare

proposals, and research

Prepare written presentations, reports and proposals, become an active team member of Lamar, become an

active member of the advertising community

Develop presentation skills utilizing computer tools and present to clients on a regular basis Maintain

accounts receivable Continually develop new product knowledge and acquire better selling skills

Keep abreast of competition - particularly newspaper, radio, TV, cable and internet

Actively participate in sale meetings, regional meeting, seminars and trade shows


Plan each day, week and month before the month starts, plan each call

Maintain a professional sales appearance

Use sales tools, Complete daily planner/sales program after each call and at the end of the day

Maintain organized up to date records of clients and sales activity

Insure your automobile has a neat and professional appearance

Time Management:

Work a minimum 40 hours, five-day week, Travel overnight when necessary

Be in the office each morning

Minimize travel time, Maximize time in the field with clients

Use the Lamar Sales Support Center and the Multi Market Coordinators to sell multi Lamar markets, cluster

your accounts to work them geographically and manage your time effectively

Administrative: Maintain client profiles, be prepared to submit daily planners/call reports, sales plans,

forecasts and expense reports on a timely basis

Follow-up on all client production orders and insure campaigns begin and end as the client requested. Ifany

problems exists, AE will communicate immediately with the client and manager to find a solution

Agree to check lights etc on a regular basis when called upon

Use Lamar technology to save time

Analyze and monitor personal sales data and reports

Operate within your expense budget


Media Sales experience preferred


College di

ploma preferred WORKING CONDITIONS Work environment includes Outsides Sales, and office setting, sitting, standing, walking, bending, driving and moderate lifting & carrying. CONTACT Linda Webb 8036470849 Fax 8036479122 x102 Phone

Lamar - 18 months ago - save job
Recommended Jobs
Outside Sales Account Executive
Xerox - 10 days ago

Director of Sales
Atria Senior Living - Columbia, SC
Atria Senior Living - 30 days ago

Outside Sales Representative
Charleston Imaging Products - Columbia, SC
Monster - 9 days ago
About this company
4 reviews