Lamar - Columbia, SC

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Main Objective: Meet and exceed sales objective in the assigned territory by promoting and selling outdoor advertising to qualified advertisers. An AE is expected to use professional sales techniques, build relationships and develop long term advertising relationships that grow Lamar Advertising sales.

Major Activities: Meet and exceed sales targets, make at least 10 sales calls per day of which 2 calls are new business.
Target every business within their assigned territory/account list, visit each established Lamar client and our competitor's client at least once per month, Identify potential growth areas and open new accounts, Increase Lamar's market share Sell all products - Posters, Bulletins, Digital displays
Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow-up on Leads, prepare proposals, and research
Prepare written presentations, reports and proposals, become an active team member of Lamar, become an active member of the advertising community
Develop presentation skills utilizing computer tools and present to clients on a regular basis
Maintain accounts receivable
Continually develop new product knowledge and acquire better selling skills
Keep abreast of competition - particularly newspaper, radio, TV, cable and internet
Actively participate in sale meetings, regional meeting, seminars and trade shows

Plan each day, week and month before the month starts, plan each call
Maintain a professional sales appearance
Use sales tools, Complete daily planner/sales program after each call and at the end of the day
Maintain organized up to date records of clients and sales activity
Insure your automobile has a neat and professional appearance

Time Management:
Travel overnight when necessary
Be in the office each morning
Minimize travel time, Maximize time in the field with clients
Use the Lamar Sales Support Center and the Multi Market Coordinators to sell multi Lamar markets, cluster
your accounts to work them geographically and manage your time effectively

Administrative: Maintain client profiles, be prepared to submit daily planners/call reports, sales plans,
forecasts and expense reports on a timely basis
Follow-up on all client production orders and insure campaigns begin and end as the client requested. If any
problems exists, AE will communicate immediately with the client and manager to find a solution
Agree to check lights etc on a regular basis when called upon
Use Lamar technology to save time
Analyze and monitor personal sales data and reports
Operate within your expense budget


Media Sales experience preferred


High School Diploma/Equivalent Required
College Degree preferred


Work environment includes but not limited to: office setting- sitting, standing, walking, bending, stooping, moderate lifting & carrying, outdoor work, outdoor sales and driving.



803-647-0849 Fax

803-647-9122 x102 Phone

Lamar - 6 months ago - save job - block
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