Meet and exceed sales objective in the assigned territory by promoting and selling outdoor advertising to qualified advertisers. An AE is expected to use professional sales techniques, build relationships and develop long term advertising relationships that grow Lamar Advertising sales.
Meet and exceed sales targets, make at least 10 sales calls per day of which 2 calls are new business. Target every business within their assigned territory/account list, visit each established Lamar client and our competitor's client at least once per month, identify potential growth areas and open new accounts, increase Lamar's market share sell all products - Posters, Bulletins and Transit (where applicable). Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow-up on Hot Leads, prepare proposals, and research. Prepare written presentations, reports and proposals, become an active team member of Lamar, become an active member of the advertising community. Develop presentation skills utilizing computer tools and present to clients on a regular basis Maintain accounts receivable. Continually develop new product knowledge and acquire better selling skills. Keep abreast of competition - particularly newspaper, radio, TV, cable and yellow pages. Actively participate in sales meetings, regional meeting, seminars and trade shows.
Plan each day, week and month before the month starts, plan each call
Maintain a professional sales appearance. Use sales tools, complete daily planner/sales program after each call and at the end of the day. Maintain organized up to date records of clients and sales activity
Insure your automobile has a neat and professional appearance.
Minimize travel time. Maximize time in the field with clients. Use the Lamar Sales Support Center and the Multi Market Coordinators to sell multi Lamar markets, cluster your accounts to work them geographically and manage your time effectively.
Maintain client profile’s, be prepared to submit daily planners/call reports, sales plans, forecasts and expense reports on a timely basis. Follow-up on all client production orders and insure campaigns begin and end as the client requested. Identify problems exists, AE will communicate immediately with the client and manager to find a solution. Agree to check lights etc on a regular basis when called upon. Use Lamar technology to save time. Analyze and monitor personal sales data and reports.
Previous sales experience
School Diploma or High Equivalent
College Degree Preferred
Work environment includes outsides sales, and office setting, sitting, standing, walking, bending, driving and moderate lifting & carrying.