Meet and exceed sales objective in the assigned territory by promoting and selling outdoor advertising to qualified
advertisers. An AE is expected to use professional sales techniques, build relationships and develop long term
advertising relationships that grow Lamar Advertising sales.
Meet and exceed sales targets, make at least 10sales calls per day of which 2 calls are new business.
Target every business within their assigned territory/account list, visit each established Lamar client and our competitor s
client at least once per month, Identify potential growth areas and open new accounts, Increase Lamar's market share
Sell all products - Posters, Bulletins and Transit (where applicable)
Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow-up on Hot Leads, prepare
proposals, and research
Prepare written presentations, reports and proposals, become an active team member of Lamar, become an active
member of the advertising community
Develop presentation skills utilizing computer tools and present to clients on a regular basis Maintain accounts receivable
Continually develop new product knowledge and acquire better selling skills
Keep abreast of competition - particularly newspaper, radio, TV, cable and yellow pages
Actively participate in sale meetings, regional meeting, seminars and trade shows
Plan each day, week and month before the month starts, plan each call
Maintain a professional sales appearance
Use sales tools, Complete daily planner/sales program after each call and at the end of the day
Maintain organized up to date records of clients and sales activity
Insure your automobile has a neat and professional appearance
Minimize travel time, Maximize time in the field with clients
Use the Lamar Sales Support Center and the Multi Market Coordinators to sell multi Lamar markets, cluster your
accounts to work them geographically and manage your time effectively
Maintain client profiles, be prepared to submit daily planners/call reports, sales plans, forecasts and expense reports on a
Follow-up on all client production orders and insure campaigns begin and end as the client requested. If any problems
exists, AE will communicate immediately with the client and manager to find a solution
Agree to check lights etc on a regular basis when called upon
Use Lamar technology to save time
Analyze and monitor personal sales data and reports
Operate within your expense budget
High School Diploma or Equivalent
• College Degree Preferred
Work environment includes outsides sales, and office setting, sitting, standing, walking, bending, driving and
moderate lifting &carrying.
There is a base monthly salary plus commission, auto allowance and cell phone allowance.
Full benefits, 401K and Profit Sharing.