SEM Analyst for Interactive Advertising Firm
The Woods Group - New York, NY

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Our client, an interactive digital advertising firm, seeks an entrepreneurial, intelligent, and motivated professional for a SEM Analyst role. This growing company values a positive attitude and team players who understand that what they do makes a difference to the firm as a whole.

The ideal candidate will:
Fully understand Adwords & Bing paid search platforms, including keyword development, account setup, ad creation, content network, match types, quality score, negative keywords, conversion rates, etc.

Maintain up-to-date knowledge of best practices, strategies and latest developments in paid search

Manage daily execution of client paid search campaigns

Work directly with clients to communicate campaign results, strategy, issues or needs. Maintain excellent client satisfaction.

Analyze and optimize campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates, seasonal/geographical trends, search queries, landing page, conversion funnel, quality score, competitors, distribution channel, etc to achieve maximum ROI for clients

Create and implement campaign tests to achieve actionable results and improve campaign performance

Custom develop and implement performance driven campaign strategies for clients in a variety of verticals

Expand beyond search distribution to effectively run campaigns on DSP’s, CPC networks, Retargeting, Facebook, and more!

Requirements:
Bachelor’s Degree preferably in Marketing, Advertising, Engineering, Finance, or Math

1+ years of experience in Search Marketing

Strong written and verbal communication skills

Excellent analytical & problem solving skills

Exceptional attention to detail

Ability to prioritize tasks, multitask and manage time efficiently

Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility

Proficient with MS Excel

Familiarity with HTML, website design, and web analytics. CSS and Javascript a plus

Ability to work in teams and/or individually to meet client goals

Passion for the world of SEM!

The Woods Group - 17 months ago - save job - block
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About this company
The Woods Group is an executive search firm, focusing on positions in New York, New Jersey and Connecticut, as well as nationwide. We...