SEM Campaign Manager
InfoSpace, Inc. - Bellevue, WA

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Job Description

Ready to take control of your career? Now’s the time. InfoSpace is the place.

Ranked second in The Seattle Times’ “Top Northwest Companies in 2011” and voted one of the “Best Companies to Work For” for two years in a row by Seattle Business Magazine, InfoSpace is looking for more rock stars to join our team.

From developer to CEO, you’ll work alongside other top-tier professionals with an open-door policy and the desire to help you grow your career. You’ll have the freedom to put ideas on the table, the support to make them happen, and the recognition that comes with making your mark.

With almost 20 years in the industry, we’re a mature company that has stayed small enough that your contributions will count. By putting your cutting edge skills to work in our versatile, agile, collaborative environment, the possibilities are endless.

About the SEM Campaign Manager Opportunity

We are looking for an experienced, analytical and naturally curious Search Engine Marketing (SEM) Campaign Manager with excellent communication skills. This position contributes directly to the bottom line at InfoSpace. The SEM Campaign Manager is responsible for the creation, management and optimization of search engine marketing campaigns that will increase margin and ROI for the InfoSpace SEM business. The ideal candidate is comfortable managing an extremely large portfolio and will bring new perspectives and ideas on optimizing campaigns, team process, landing pages, etc. supported with data and analysis.

Think you’re up for the challenge?

As the SEM Campaign Manager, you will:
Manage a portfolio of SEM campaigns from keyword discovery through campaign setup, performance analysis and optimization.

Communicate strategy and tactics to team, report on performance insights and next steps

Investigate and communicate the impact of market (e.g. Google updates) and seasonal factors on profit and identify strategies to mitigate risk

Conduct competitive research and execute tests to improve ad formats and landing pages

Suggest new campaign management features for InfoSpace SEM Tools

Independently seek out new opportunities to grow the business that may include A/B testing, new revenue or traffic sources, campaign re-structuring, tool enhancements, bid optimization strategies, etc.

Skills & Requirements

3-5 years of experience managing multiple PPC campaigns and/or large volume accounts

Proven track record of leveraging data analytics to drive significant business impact

Experience creating successful desktop and mobile SEM campaigns and optimizing the entire end-to-end experience from ad to conversion through testing (Google ACE, A/B testing) and analysis

Heavy analytics skills for data-driven decision making, disseminating actionable insights; technical skills in Excel and SQL a plus

Ability to manage accounts and initiatives proactively with minimal supervision, strong problem solving and time-management skills

Strong business acumen, critical thinking ability, risk management and attention to detail

Experience using PPC Management tools – Google AdWords Editor and Google Analytics, Microsoft AdCenter Desktop

Experience with bid management and web analytics tools a plus

Search Engine Optimization (SEO) knowledge is helpful, but not required

Strong written and verbal communication skills

About Blucora, Inc.

Blucora is passionate about the power of the Internet to improve the lives of consumers, and our businesses operate at the forefront of digital migration trends in their respective markets. Our InfoSpace business provides online search and monetization solutions to a network of over 100 global partners. Through TaxACT, we provide online tax preparation solutions to consumers and professional preparers. We are part of an innovative team that’s committed to creating opportunities, rising to new challenges and where people are just as valuable as the bottom line, and work-life balance is valued.

Apply for this position at www.blucora.com