SEM Consumer Trends Analyst
Ask.com - Oakland, CA

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Summary

The SEM Consumer Trends Analyst for our consumer-focused sites (shopping) helps us understand how keyword characteristics, seasonal trends, and other factors impact our portfolio performance and bidding systems in order to maximize ROI and maintain revenue growth. The ideal candidate is:
  • Data Driven
  • Familiar with PPC management and the SEM business model
  • Has experience with online shopping business models (e.g., revenue share)
  • Excited to work on our large, complex data sets to drive business decisions
  • Comfortable with diverse statistical methods
  • Capable of summarizing complex findings into concise, deliverable results
  • Able to communicate findings clearly and concisely
Responsibilities

Conduct descriptive and inferential statistical analysis and reporting on keyword portfolio performance.

Build keyword performance and customer behavioral models using statistical and non-statistical methods.

Investigate and model the impact of systemic and seasonal factors on portfolio performance.

Design new algorithms of portfolio bidding, keyword clustering, and performance prediction.

Drive innovation in applying data mining and statistical modeling in our bidding and keyword valuation systems to successfully meet ROI and team goals.

Work with portfolio managers to understand business requirements and processes and maintain a team-oriented approach in all efforts to optimize performance for various business segments.

Communicate statistical findings clearly and concisely, with consideration for differing levels of statistical knowledge in your audience.

Required Experience / Technical Skills

Experience or knowledge in several of the following areas: data mining, computational statistics, PPC management, lead generation, performance marketing, web analytics, pattern recognition, and financial modeling for trading and risk management.

Statistical experience should include:
Ability to translate complex statistical results to actionable business recommendations.

Knowledge and experience in diverse methods of regression/correlation analysis

Parametric and non-parametric inferential statistical methods

Preparing large data sets for statistical analysis (e.g., identifying outliers, variable transformation, Box-Cox analysis, etc.)

Detailed knowledge of assumptions underlying statistical analysis and ability to identify and correct data issues prior to analysis.

Experience with R, SAS, and/or SPSS, and scripts such as SQL and Perl.

Hands on experience in dealing with large, complex data sets.

Professional Skills

Excellent communication and interpersonal skills.

Interest and ability to work on a close, interdependent team of data-driven analysts and business owners.

Strong problem solving, time-management, organizational and project-management skills.

Bachelor's degree in a quantitative or business field is required, Masters or higher highly preferred.

Extremely analytical, detail oriented, and organized, with the ability to consistently multitask.

Location

Oakland, CA

About Us

Join the #1 brand and top Web property focused on answering people’s questions. At Ask.com, we’re building a next-generation Q&A service – spanning both the Web and mobile devices -- that combines the power of search with insight from real users. Our proprietary algorithms crawl the web for question and answer pairs (400 million and growing), fueling one of the biggest Q&A databases on the Web. This unique technology, combined with answers from real users in our community, makes Ask.com the most comprehensive Q&A service around. At Ask, we empower each individual to succeed, communicate their ideas, and take action. When you work here, you know your contributions will have a direct and immediate impact on the company. We are serious about creating and maintaining a company culture that is both innovative and fun, and we’re looking for great people to come join our team.

Ask.com is an operating business of IAC (NASDAQ: IACI).

Ask.com - 23 months ago - save job
About this company
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Ask and you shall receive, especially when it comes to the Internet. Ask.com (formerly Ask Jeeves) operates an online question-and-answer...