SEM Coordinator
NBTY, Inc. - Holbrook, NY

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NBTY is a leading global vertically integrated manufacturer, marketer and distributor of a broad line of high-quality, value-priced nutritional supplements in the United States and throughout the world. NBTY is an equal opportunity employer that embraces the core values of teamwork, honesty, courtesy and respect. Our Associates enjoy working in a friendly, cooperative atmosphere that encourages individual growth and provides ample opportunity for advancement through on-the-job training and experience. We are looking for an SEM Coordinator to join our Team.

The ideal candidate for the SEM Coordinator will be a highly motivated search engine marketing (SEM) professional who works well in a team environment and has a strong paid search background. In this role, the SEM Coordinator will work on multiple brands, domestically & internationally and should be able to leverage internet and marketing skills to develop, execute, and optimize paid search campaigns in Google, Bing and all other major search engines. Key tasks will include search campaign generation /implementation, keyword research, development & analysis. A successful SEM Coordinator will demonstrate strategic insight to identify and capitalize on Search Marketing Trends.
Set up successful Pay-Per-Click (PPC) campaigns and implement overall paid search optimization strategies
  • Keyword research and expansions
  • Query build-outs including negative and match-type expansions
  • Ad copy development and testing
  • Landing page association and optimization for search engine quality score
Maintain weekly internal reporting and deliver campaign findings after implementation
  • TOD/DOW Analysis
  • Budgeting
  • Keyword GAP Analysis
Provide consistent and effective support to SEM Managers
Candidates for the SEM Coordinator must meet the following criteria:
1-2 years directly related SEARCH-ENGINE MARKETING EXPERIENCE (Google, Yahoo!, Bing etc.) with a metric focus- Agency Experience/Digital Vendor experience welcomedThe ability to articulate clearly and effectively over the phone, through email, and in writing.Exceptional quantitative skills and aptitude including intermediate to advanced Excel skillsBA Degree

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