SEM Marketing Specialist
Six Axis, LLC - Charleston, SC

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SixAxis Manufacturing Technologies is seeking an SEM Specialist with an emphasis in PPC and display advertising. Google Analytics, lead tracking, Optimization of bid management, ad copy testing, and landing page performance evaluation are all very import tasks in this hands-on role. Communication is essential, as you will report directly to the Director of Marketing and liaison closely with many teams including outside vendors, etc. A background in digital marketing, search and analytics is required.

This is big opportunity for a person who is driven, inventive and detailed-oriented! What you will be doing: * Assumes accountability and ownership of online marketing program success for all SixAxis brands * Research, evaluate and propose new opportunities to increase ROI * Manage day-to-day operations of SEM campaigns and accounts * Collaborate and work in tandem with SEO team to ensure maximum optimization * Strategize, plan and buy online media for PPC and banner ads * Perform in-depth analysis of campaigns using internal reporting, Google Adwords, Bing Ads " Google Analytics * Create new PPC campaigns, ad groups and keywords as needed * Write highly-effective text ads and continuously multivariate test the ads to produce optimal click-through and conversion rates * Manage budgets to ensure proper allocation in accordance with goals * Conduct keyword research, competitive benchmarking and selection for campaigns * Define, monitor, and analyze key performance indicators for continuous improvement of marketing campaigns * Provide monthly reporting " analysis to key stake holders. Must monitor campaign results and analyze/report key metrics as needed * Proactively offer strategic campaign recommendations What skills are needed to apply: * 2+ years of agency experience with SEO/SEM strategy and techniques * 2+ years of hands-on experience managing PPC/SEM campaigns * Organized and analytical thought process * Strong work ethic (disciplined and self-starter) * Experience with Google Analytics * Ability to analyze large data sets and produce reports * Advanced knowledge of Excel * Adwords Certified Preferable * BA/BS Marketing or equivalent work experience