SEM Operations Manager
MLB Advanced Media - New York, NY

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The SEM Operations Manager will be part of MLB.com’s Marketing Department and will be responsible for managing all aspects of campaign performance and optimization for our e-commerce business.

Objectives/Roles

Oversee day-to-day operations of company’s paid search campaigns across multiple engines and other biddable media platforms

Serve as the lead for technical QA, tracking, troubleshooting, and optimization for paid search campaigns, with a focus on increasing acquisition scale and return on investment

Further develop advanced campaign architecture

Assist with bid management technology enhancements and migrations

Mentor and train coordinators and interns on the usability of bid management technologies and optimization strategies

Deliver program growth by testing new creative, optimizing bidding strategies, and expanding keyword coverage

A proven ability to articulate, measure and achieve goals and to identify opportunities to drive incremental growth

Monitor competitive landscape and industry trends and constantly review the marketplace for new search opportunities

Understanding of company’s e-commerce business units

Ability to report campaign performance and findings to different audiences

Ability to learn and utilize internal systems and tools as needed

Effectively contribute to department and manage additional marketing projects as assigned

Crucial Competencies / Previous Experience

Bachelors Degree

Minimum of 4 years experience managing Search Engine Marketing, specifically Pay Per Click experience

Experience working with all major search engine platforms

DoubleClick Search and Omniture experience a plus

Deep knowledge of SEM for e-commerce and optimization tactics

Strong analytical thinker who can develop strategies from start to finish

Knowledge of mobile website technologies a plus

Proficient with Microsoft Office applications

Ability to multi-task and work under strict deadlines

Able to manage projects from conception to implementation

Detail-oriented, organized, and excellent verbal and written communication skills

Self-motivated, strong work ethic, driven, upbeat, positive attitude

Flexible schedule: available weekends and late nights occasionally throughout the year, as needed

Team player with the ability to develop cordial, professional relationships with all levels of MLBAM staff and partners

Strong familiarity with the game of baseball

Major League Baseball - 21 months ago - save job
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MLB Advanced Media, L.P. (MLBAM) is the interactive media and Internet Company of Major League Baseball. MLBAM manages the official league...