SEM Portfolio Manager
Ask.com - Oakland, CA

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Us
Ask’s in-house SEM team is made up of search marketing gurus with a passion for data-driven marketing and a clear vision for how SEM can fast-track our business.

The Role
The SEM Portfolio Manager will manage the SEM program for one of our shopping websites. This is an exciting opportunity to manage a large keyword portfolio that generates significant revenue for the company. The position requires strong quantitative analysis skills and the ability to work with a large keyword portfolio.

You

Have an analytical mind, natural curiosity, and passion for data-driven marketing

Able to work independently as well as in a collaborative team setting, with strong problem solving and time-management skills

Excellent written and verbal communication

Thrive in a fast-paced, constantly evolving, dynamic environment

Your Task
  • Monitor and report on portfolio performance daily
Continually optimize campaigns to successfully meet ROI and run-rate goals

Develop and implement new strategies for portfolio expansion.

Optimize performance through testing and analysis

Investigate and understand impact from systemic and seasonal factors on profit

Your Skills
  • Ability to perform in-depth analyses using core marketing metrics and Excel
Experience with pay-per-click (PPC) search engine advertising across Google, Yahoo and MSN

Experience working with large ( >1 million) keywords preferred

3-5 years of experience required, preferably in performance-based online marketing or analytics

Familiarity with SQL, SAS, or R is preferred

Ask.com - 19 months ago - save job - copy to clipboard - block
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About this company
5 reviews
Ask and you shall receive, especially when it comes to the Internet. Ask.com (formerly Ask Jeeves) operates an online question-and-answer...