Ask’s in-house SEM team is made up of search marketing gurus with a passion for data-driven marketing and a clear vision for how SEM can fast-track our business.
The SEM Portfolio Manager will manage the SEM program for one of our shopping websites. This is an exciting opportunity to manage a large keyword portfolio that generates significant revenue for the company. The position requires strong quantitative analysis skills and the ability to work with a large keyword portfolio.
Have an analytical mind, natural curiosity, and passion for data-driven marketing
Able to work independently as well as in a collaborative team setting, with strong problem solving and time-management skills
Excellent written and verbal communication
Thrive in a fast-paced, constantly evolving, dynamic environment
Continually optimize campaigns to successfully meet ROI and run-rate goals
- Monitor and report on portfolio performance daily
Develop and implement new strategies for portfolio expansion.
Optimize performance through testing and analysis
Investigate and understand impact from systemic and seasonal factors on profit
Experience with pay-per-click (PPC) search engine advertising across Google, Yahoo and MSN
- Ability to perform in-depth analyses using core marketing metrics and Excel
Experience working with large ( >1 million) keywords preferred
3-5 years of experience required, preferably in performance-based online marketing or analytics
Familiarity with SQL, SAS, or R is preferred
Ask.com - 2 years ago
Ask and you shall receive, especially when it comes to the Internet. Ask.com (formerly Ask Jeeves) operates an online question-and-answer...