SEM Specialist
Reply! Inc. - Portland, OR

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Reply.com seeks to hire an enthusiastic Search Engine Marketing who will assist in the management of Reply’s Search Engine Marketing (SEM) and Pay-Per-Click (PPC) efforts in the home improvement vertical. Candidates should demonstrate a proven track record for driving online consumer traffic and delivering positive ROI.

Responsibilities:

• Plan and implement SEM campaigns. Grow successful and profitable search engine marketing traffic acquisition opportunities.

• Set-up bulk sheets, write ad copy, maximize CTR and increase quality scores through optimization techniques.

• Develop, expand and optimize campaigns & ad groups, keyword lists, improve ad copy titles and descriptions.

• Desire to stay on top of competitor's strategies and keyword portfolios

• Daily reporting and in-depth quantitative analyses of KPIs and actions to improve daily performance

• Provide analysis and risk vs. reward modeling on both engine and keyword expansion and volume expectations

• Assist with conversion optimization strategies and A/B landing page testing to improve performance

Qualifications:

• Bachelor's degree required

• Advanced proficiency in Excel required

• 1 year of SEM experience including campaign development and analytic analysis

• Financial analysis skills a strong plus

• Experience with high budget accounts a strong plus

Personal Attributes:

• A guerrilla sensibility, an appetite for risk, a big thinker: Reply.com needs someone with experience but who is still open-minded enough to be innovative. In other words, we need someone who knows a lot, but knows he or she doesn't know it all

• High competitive metabolism and strong work ethic

• Self-motivated and self-directed

• Strong communication skills and a positive attitude

• Team attitude: a history of respect for all colleagues

Reply! Inc. - 18 months ago - save job - copy to clipboard