SEO Analyst
EducationDynamics - Chester, PA

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EducationDynamics is the proven leader in helping higher education institutions find, enroll, and retain students. We have worked hard to earn and maintain our industry leadership through a deeply rooted philosophy of serving our schools best by serving students first. This commitment has been at the heart of our success since we began over a decade ago, and continues today as we proudly serve more than 1,200 higher education colleges and universities of all types and sizes.

Education Dynamics is looking for a highly skillful and passionate SEO Analyst to join its Chester, PA office to support GradSchools.com and other education marketing websites. Reporting to Senior Director of Marketing, the Analyst will be responsible for onsite and offsite SEO campaigns that help GradSchools.com and other associated websites improve their organic search visibility, drive organic revenue growth, and solidify our industry leading position.

Responsibilities:
  • Use enterprise SEO platform to track search engine rankings, identify onsite/offsite optimization opportunities, and formulate a plan of execution
  • Perform technical optimization for our websites, including keyword mapping, page title, URL, META tags, H1/H2 tags, and alt text tags, etc.
  • Optimize existing copy on our websites
  • Optimize internal linking structure and anchor text
  • Perform external link analysis and link building for our websites
  • Collaborate with Creative team to produce link-worthy, user-centric, and keyword optimized content
  • Provide ad hoc support to our Tech team during implementation
  • Research and identify additional keyword opportunities that can add value to our business
  • Use web analytics data to analyze visitor traffic and conversion
  • Translate data into recommendations and execution plans
  • Track and report SEO campaign and project status on a weekly basis

  • Technical Qualifications:
  • 1-2 years of onsite and offsite SEO experience, including at least 1 year of hands-on experience in off-site link building and content promotion. Agency-side experience preferred (but not required.)
  • Solid knowledge of best practices in onsite and offsite SEO
  • Proficiency in leading SEO tools, such as Raven Tools, BrightEdge, Conductor, SEOmoz, Majestic SEO, Ontolo, BuzzStream, Ahrefs, SEMRush, Xenu, and Screaming Frog SEO Spider, etc.
  • Proficiency in MS Word / Excel / PowerPoint
  • Working knowledge of web analytics tools, such as Google Analytics or Omniture SiteCatalyst
  • A passion for SEO

  • Personal Traits:
  • Hard working and detail oriented
  • Logic, problem solving, independent thinking, and troubleshooting skills – A proactive thinker and problem solver
  • Project and time management skills - Ability to meet deadlines
  • Ability to interact successfully with cross-functional teams and build collaborative relationship
  • Excellent oral/written communication skills and interpersonal skills
  • Strong project management skills to execute multiple campaigns and meet tight deadlines

  • This position is located in our Chester, PA office and requires minimal travel.

    This is an excellent opportunity for a career-minded young SEO professional to make serious business impact to an established industry leader, and grow his or her career with the future success of the company, supported by fellow SEO professionals in other offices.

    The company offers competitive compensation and comprehensive benefits program that includes:
    • Choice of Medical and Dental Insurance Plans
    • Vision Discount Plan
    • Retirement/401(k) Plan
    • Generous Paid Time Off (PTO) Policy
    • Tuition Reimbursement
    • Flexible Spending Account (FSA) Plans
    • Employee Assistance Program (EAP)
    • Life and AD&D Insurance
    • Short- and Long-Term Disability Insurance
    • Voluntary Life, AD&D, and Short- / Long-Term Disability Buy-up Options
    • Employee Referral Program
    • Business Casual Work Environment

    Please reply with your resume, cover letter, expected compensation, and availability. Candidates who send in prior SEO work samples (e.g., spreadsheets, ranking reports, or presentations) will receive priority consideration.

    EducationDynamics - 16 months ago - save job - block
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