EducationDynamics is the proven leader in helping higher education institutions find, enroll, and retain students. We have worked hard to earn and maintain our industry leadership through a deeply rooted philosophy of serving our schools best by serving students first. This commitment has been at the heart of our success since we began over a decade ago, and continues today as we proudly serve more than 1,200 higher education colleges and universities of all types and sizes.
Education Dynamics is looking for a highly skillful and passionate SEO Analyst to join its Chester, PA office to support GradSchools.com and other education marketing websites. Reporting to Senior Director of Marketing, the Analyst will be responsible for onsite and offsite SEO campaigns that help GradSchools.com and other associated websites improve their organic search visibility, drive organic revenue growth, and solidify our industry leading position.
Use enterprise SEO platform to track search engine rankings, identify onsite/offsite optimization opportunities, and formulate a plan of execution
Perform technical optimization for our websites, including keyword mapping, page title, URL, META tags, H1/H2 tags, and alt text tags, etc.
Optimize existing copy on our websites
Optimize internal linking structure and anchor text
Perform external link analysis and link building for our websites
Collaborate with Creative team to produce link-worthy, user-centric, and keyword optimized content
Provide ad hoc support to our Tech team during implementation
Research and identify additional keyword opportunities that can add value to our business
Use web analytics data to analyze visitor traffic and conversion
Translate data into recommendations and execution plans
Track and report SEO campaign and project status on a weekly basis
1-2 years of onsite and offsite SEO experience, including at least 1 year of hands-on experience in off-site link building and content promotion. Agency-side experience preferred (but not required.)
Solid knowledge of best practices in onsite and offsite SEO
Proficiency in leading SEO tools, such as Raven Tools, BrightEdge, Conductor, SEOmoz, Majestic SEO, Ontolo, BuzzStream, Ahrefs, SEMRush, Xenu, and Screaming Frog SEO Spider, etc.
Proficiency in MS Word / Excel / PowerPoint
Working knowledge of web analytics tools, such as Google Analytics or Omniture SiteCatalyst
A passion for SEO
Hard working and detail oriented
Logic, problem solving, independent thinking, and troubleshooting skills – A proactive thinker and problem solver
Project and time management skills - Ability to meet deadlines
Ability to interact successfully with cross-functional teams and build collaborative relationship
Excellent oral/written communication skills and interpersonal skills
Strong project management skills to execute multiple campaigns and meet tight deadlines
This position is located in our Chester, PA office and requires minimal travel.
This is an excellent opportunity for a career-minded young SEO professional to make serious business impact to an established industry leader, and grow his or her career with the future success of the company, supported by fellow SEO professionals in other offices.
The company offers competitive compensation and comprehensive benefits program that includes:
- Choice of Medical and Dental Insurance Plans
- Vision Discount Plan
- Retirement/401(k) Plan
- Generous Paid Time Off (PTO) Policy
- Tuition Reimbursement
- Flexible Spending Account (FSA) Plans
- Employee Assistance Program (EAP)
- Life and AD&D Insurance
- Short- and Long-Term Disability Insurance
- Voluntary Life, AD&D, and Short- / Long-Term Disability Buy-up Options
- Employee Referral Program
- Business Casual Work Environment
Please reply with your resume, cover letter, expected compensation, and availability. Candidates who send in prior SEO work samples (e.g., spreadsheets, ranking reports, or presentations) will receive priority consideration.
EducationDynamics - 16 months ago