SEO Manager - Freelance Critical Mass -
Chicago, IL
The SEO Manager will own the definition and execution of our SEO strategy including performance tracking and improvement. This role requires extensive experience in growing and converting SEO traffic in a competitive and fast-paced industry.
Key Responsibilities:
Own the development and execution of the SEO strategy for wide range of clients
Define SEO standards and guidelines including URL structure, linking, page titles, meta tags, keywords, headings, anchor text and site maps
Create a content strategy in collaboration with the team that leverages professional and user generated content to maximize SEO benefits
Ability to review site content and structure and provide SEO optimization recommendations
Define SEO requirements and provide direction to copywriters, designers and engineers with implementation and fine tuning
Develop a framework and reports to systematically track and improve SEO performance
Stay up-to-date with changes in how search engines measure relevancy and translate them into tactics that ensure a consistently high page rank and top positions on head, shoulder and tail terms
Build and maintain a network of domain experts to stay on the cutting edge
Advise on website development tweaks to enhance SEO: for example, redirects, error pages, use of JavaScript
Content development best practices
Keyword research
Expertise in specific markets and geographies
Required Skills
4+ years of SEO experience within an agency environment- ideally with multiple websites
Demonstrated achievements in systematically improving SEO rankings that translated into traffic growth and improved site conversion
Strong technical understanding as it relates to early SEO in the web development process, and the ability to work in partnership with a development team
Excellent business acumen, results-orientation and communication skills
Very strong analytical skills with a demonstrated ability to leverage data to inform decision making
Systematic approach to identifying opportunities/issues, defining solutions and executing action plans
Great attention to detail combined with the ability to prioritize and meet aggressive targets and deadlines
Passion for staying current in a rapidly evolving environment and leveraging blogs and online forums to gain a competitive edge
