SEO Marketing Manager
WhiteHat Security - Santa Clara, CA

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WhiteHat Security is the industry leader in Web (or application) security, with an impressive client list of Fortune 500 companies. While most companies are diligent in protecting their networks, websites have emerged as the number one target for attacks. Website attacks can be catastrophic to a company and WhiteHat helps clients mitigate risks before they can be exploited. Founded in 2001 by a former Yahoo! Information Security Officer and application security pioneer, WhiteHat combines a revolutionary, cloud-based technology platform with an extraordinary team of the best application security experts in the business (our team includes super talented folks from the likes of Google, Yahoo!, HP and BigFix (IBM) to name just a few.) This incredible combination of resources enables our customers in key verticals including e-commerce, financial services, information technology, and healthcare, to prevent damaging hacker attacks.

Not only are our products and technology leading the industry, but we have a thriving culture and impressive team that collectively make WhiteHat an exceptional place to work. If you are seeking a leading edge technology company where you can make a tremendous impact and build your career in meaningful ways, take a look at us! We'd love the opportunity to get to know you.

WhiteHat Security is headquartered in the Silicon Valley (Santa Clara) and also has a key technical team in Houston, Texas.

We are seeking an experienced SEO/SEM Marketing Manager to drive principally lead acquisition for our website security solution.

This is a critical role in WhiteHat. You will be building the core creative, production, and analytic capabilities for our paid and organic acquisition efforts in existing and new SME and Enterprise markets. You need to balance both vision and strategy with feet-on-the-ground implementation details.

Responsibilities:
Create and execute marketing plans and SEM/SEO campaigns for the WhiteHat brand and key targets: SME, Enterprise.
Oversee the development of creative for marketing campaigns by providing guidance to internal partners and external agencies.
Focus on the development of CRM and email marketing strategies to improve engagement and retention.
Lead the design and development of reporting and analytics.
Run and evaluate campaign effectiveness, employing A/B testing of messages and offers.
Conduct market research, competitive analysis, and post-mortems to evaluate effectiveness of marketing programs.

Basic Qualifications:
Deep familiarity with search, online media, and social channels.
Robust understanding of web analytics, reporting and tracking tools.
Self-motivated leader with experience in collaborating with cross-functional teams.
Proven track record reflecting strong analytical, project management, and organizational abilities.
Excellent written and oral communication skills.

Preferred Qualifications:
3+ years of experience in online B2B marketing with a focus on quantitative analysis.
Solid understanding of traditional marketing techniques.
Passion for and experience in the charitable space (either personally or professionally).
Previous start-up and/or digital agency experience a strong plus.

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WhiteHat Security - 20 months ago - save job - block
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