SEO Specialist (Search Engine Optimization)
OpticsPlanet - Northbrook, IL

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The SEO Analyst position at OpticsPlanet offers the opportunity to help set SEO strategy for a top 200 online retailer with close to one million products, competing for top rankings with the likes of Amazon, Cabelas, Zappos and other e-commerce giants. Your analytical skills will be stretched to their capacity, creating large scale content and architecture strategies to respond to and anticipate search engine algorithm changes. Your creative abilities will be fully utilized in crafting innovative campaigns to earn organic links from high value domains. Your teamwork and collaborative planning skills will be honed and tested as you work together with our Marketing, Web Content, Web Design and Software Development Teams to shape the architecture and content of our website to best serve our customers while achieving all our SEO goals and being efficient with internal resources. You will help OpticsPlanet maintain AND improve position on thousands of short and mid-tail keywords, while also finding new query spaces for us to improve and acquire new customers. Your skill in "nuts and bolts" on-page SEO will be utilized in doing hands-on work crafting and refining the most important pages on our website - pages that are viewed by hundreds of thousands of visitors and compete for keywords that get millions of searches every year. In short, this is an amazing opportunity for an experienced enterprise SEO professional or an up and coming talent with a track record of strong SEO results in less competitive markets, who has the ability to learn quickly and thrives when given new challenges. Primary Duties and Responsibilities
  • Implement, monitor, and continue developing our SEO strategy
  • Compete for first page rankings through optimization among search engines
  • Find opportunities to acquire new customers through optimization for new queries
  • Manage content & architecture for our network of online web properties
    • Work with Content and Software Development teams to implement large scale strategies
    • Maintain each store's taxonomy and help build the proper on-site classification of products
    • Build our template library to best optimize the 10,000s of newly added pages
  • Provide Training to and uphold SEO standards of all content contributing teams
  • Analyze website traffic utilizing a variety of analytics tools
  • Earn and refine organic inbound links through creative and effective link- building strategies
Qualifications, Skills and Requirements
  • Proven SEO experience and understanding
  • Strong familiarity with current and developing SEO trends and requirements
  • Experience with web content management systems, analytics tools, and basic HTML is a must
  • Strong Analytical and Logical skills
  • Bachelor's degree in a related field is preferred but not required
  • Positive attitude, strong work ethics, and ability to multi task
  • A sharp mind with an ability to understand concepts
  • Willingness to learn
  • Attention to details
  • A broad knowledge of ecommerce business models
  • Excellent verbal and written communication skills
  • Advanced proficiency in Microsoft Office, specifically MS Excel
  • High comfort level with software and technology
Personal Characteristics To be successful in this position, you must have strong attention to detail, be able to work in a demanding and fast-paced environment, attend to multiple tasks simultaneously under pressure, and be willing to learn.

OpticsPlanet - 17 months ago - save job - copy to clipboard