Zacks Investment Research, an independent leading provider of market data, earnings estimates, equity research, analysis, and analytical applications to the investment community for nearly 30 years, is expanding and seeks an experienced and ambitious self-starter to become part of our SEO Team.
Apply knowledge of Search Engine Optimization to drive more traffic to the site by managing SEO projects & initiatives, aligning marketing campaigns, analyzing ROI, assist and provide guidance to the editorial / content resource on SEO best practice and techniques, overseeing reporting activities and collaborating with IT to fulfill all business expectations.
Knowledge of search engine algorithms
On-page SEO expertise - content, inter-linking, code optimization
Off-page SEO expertise - link building / optimization /acquisition
Link Building strategy and techniques
Competitor link analysis and keyword research
Ability to create an on-site and offsite content strategy
Keep up-to-date on SEO strategies/tactics/algorithm shifts
4-year college-level degree or equivalent experience
2+ years experience minimum
Financial experience is a plus
HTML/CSS experience recommended
E-commerce experience in regards to generating revenue through content is a plus
Web-savvy and proficient in analytics tools such as Google Analytics and Omniture
Superior interpersonal communication skills
Ability to translate analysis into useful managerial reports
Good multi-tasking abilities and strong initiative
Other online marketing - Social Media, Email, Affiliate, Article and PPC are a plus.
Zacks Investment Research - 21 months ago