SEO / PPC Marketing Specialist
PureFormulas.com - Miami, FL

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About PureFormulas.com
Founded in 2007, PureFormulas.com is a Top 500 E-commerce retailer of health and wellness products located in Medley, FL.
SEO / PPC Marketing Manager
Seeking a SEO / PPC Marketing Manager with solid comparison site/re-targeting experience. This online retail marketing person will be responsible for developing, deploying and optimizing paid search marketing campaigns on Google AdWords, Yahoo! Search Marketing and Bing ad Center. The right candidate will have a demonstrated track record of managing paid search accounts and a solid background in online marketing. The responsibilities of this position include but are not limited to:
Strategically develop SEM/PPC campaigns around the marketing goals
Identify opportunities in the market place to solidify and expand company visibility and profitability
Conduct market/competitor research to be leveraged in the execution of the campaigns
Produce targeted messaging for the creative development of the campaigns.
Desire and willingness to test, embrace, and encourage new technologies, product offerings and marketing channels
Communicate with clients, our search engine reps and vendors as needed
Define business needs and identify areas of opportunity to increase account growth and drive revenue
Develop program summary/analysis, set agendas, and present to senior decision makers

Requires:
Bachelor of Arts (BA) or Bachelors of Science (BS) degree in Marketing, Advertising, Communications or relevant work experience
5+ years of client services experience managing accounts (marketing focused, not sales)
Must be highly organized and analytical, have excellent written and oral communication skills, and be highly results-oriented
Experience in quantitative analysis of marketing results
Experience in Pay-Per-Click Advertising / Search Engine Optimization
Google Analytics Certified
Google Adwords Certified

PureFormulas.com - 2 years ago - save job