Established in 1987,
is the premier marketing agency for emerging cultures in
the USA. Considered one of the fastest-growing multicultural agencies, Lapiz
taps into unique cultural insights to build creative messages that connect
brands with emerging and influencing cultures. Lapiz works with some of the
world’s most valuable brands including Kellogg’s, P&G, General Motors and
Allstate Insurance. Lapiz is an affiliate of Leo Burnett Worldwide, a wholly
owned subsidiary of Paris-based Publicis Groupe, and is the leading creative
award-winning and Effie award-winning multicultural agency in the U.S
Our approach to this
Planning defines what the brand story is, Engagement Planning defines how a
brand behaves across different channels, how the story is told planning not
only for the people that can be reached but for the people they reach. This Engagement
position is a combination of communication strategist and creative thinker.
critical component of the ideation process, the engagement director works in
seamless integration with the creative team in order to build communication
platforms and also oversees execution.
client facing role, this position will be critical to sell innovative platforms
as well as lead digital and media innovation. Always looking for new ways of
engaging the consumer, the ideal candidate will be a smart networker with
content creators, media companies, media planning agencies, digital production
and other players in order to bring ideas to life.
should become the go to person when it comes to innovation, new ways of
reaching consumers and a constant source of inspiration for the creative team.
the end of the day, persons make the job. We are looking for a candidate that
can not only implement our vision for this role, but to add his personal touch
to make a greater impact of our evolving organization.
least 10 years of account planning or communications planning experience across
integrated media, with emphasis on digital environments.
rounded and a passionate consumer of pop culture, also great presenter and storyteller
advertising and media enthusiast.
in a state of constant creative chaos, contributes to the evolution of our
report: Managing Director
Lead ideation and
implementation of holistic communications planning strategies across mediums
that bring the big idea to life, with a strong competency in digital and social
media behavior, consumer need states
high-level creative concepts and contribute to build a communications platform
and engagement approach/ plan
the role of different channels/ media/ technology within an idea.
perspective on media and channel strategy in the absence of media plans or
excellent relationships with media partners and agency partners, if applicable.
with widely used and emerging media technology, channels and terminology.
and think broadly about the topics of media, content, entertainment.
Specific Engagement Planning tasks include:
engagement model/ approach
research and studies to identify opportunities for our clients
Keep agency up to
speed in new ways of engaging consumers: competitive reviews, identifying
trends, clichés and insights.
Participate in Idea
Sessions for clients and new business.
Leo Burnett - 20 months ago
This company has come up with some gr-r-reat ideas to promote brands. The #2 ad agency in the US (behind WPP Group's JWT), Leo Burnett...