SVP, Engagement Director
Leo Burnett - Chicago, IL

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Established in 1987, Lapiz is the premier marketing agency for emerging cultures in the USA. Considered one of the fastest-growing multicultural agencies, Lapiz taps into unique cultural insights to build creative messages that connect brands with emerging and influencing cultures. Lapiz works with some of the world’s most valuable brands including Kellogg’s, P&G, General Motors and Allstate Insurance. Lapiz is an affiliate of Leo Burnett Worldwide, a wholly owned subsidiary of Paris-based Publicis Groupe, and is the leading creative award-winning and Effie award-winning multicultural agency in the U.S

Our approach to this new role

Strategic Planning defines what the brand story is, Engagement Planning defines how a brand behaves across different channels, how the story is told planning not only for the people that can be reached but for the people they reach. This Engagement position is a combination of communication strategist and creative thinker.

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critical component of the ideation process, the engagement director works in seamless integration with the creative team in order to build communication platforms and also oversees execution.

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client facing role, this position will be critical to sell innovative platforms as well as lead digital and media innovation. Always looking for new ways of engaging the consumer, the ideal candidate will be a smart networker with content creators, media companies, media planning agencies, digital production and other players in order to bring ideas to life.

It should become the go to person when it comes to innovation, new ways of reaching consumers and a constant source of inspiration for the creative team.

At the end of the day, persons make the job. We are looking for a candidate that can not only implement our vision for this role, but to add his personal touch to make a greater impact of our evolving organization.

Engagement
        Planner Qualifications: · At least 10 years of account planning or communications planning experience across integrated media, with emphasis on digital environments. · Well rounded and a passionate consumer of pop culture, also great presenter and storyteller · An advertising and media enthusiast. · Comfortable in a state of constant creative chaos, contributes to the evolution of our agency · Direct report: Managing Director
        Engagement Planning Responsibilities: · Lead ideation and implementation of holistic communications planning strategies across mediums that bring the big idea to life, with a strong competency in digital and social media behavior, consumer need states · Take high-level creative concepts and contribute to build a communications platform and engagement approach/ plan · Define the role of different channels/ media/ technology within an idea. · Provide perspective on media and channel strategy in the absence of media plans or buys. · Build excellent relationships with media partners and agency partners, if applicable. · Familiar with widely used and emerging media technology, channels and terminology. · Read and think broadly about the topics of media, content, entertainment.

        Specific Engagement Planning tasks include: · Develop Lapiz engagement model/ approach
        · Leverage existing research and studies to identify opportunities for our clients
        · Keep agency up to speed in new ways of engaging consumers: competitive reviews, identifying trends, clichés and insights.
        · Participate in Idea Sessions for clients and new business.

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        About this company
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        This company has come up with some gr-r-reat ideas to promote brands. The #2 ad agency in the US (behind WPP Group's JWT), Leo Burnett...