Grey has spent almost 100 years mastering the art of fame and perfecting the science of fortune. It's part of our culture, and it permeates every aspect of our work. From the E*TRADE Baby, to CoverGirl Ellen DeGeneres to the Russian oligarch’s petite lap giraffe for DirecTV, among others, we’ve helped create pop culture sensations, and more than 90% of our clients reported positive sales growth — famous and effective. Since moving to award winning, LEED gold-certified new offices in New York’s Flatiron District, Grey has grown dramatically, increasing our client list by 50% and equally growing our number of employees. Our reputation for smart, nimble thinking behind our famously effective work continues to grow as well: Grey is the only agency to be named one of Fast Company’s “50 Most Innovative Companies in the World” two years in a row. By every measure — growth from existing clients, new business success, a soaring creative reputation — Grey’s performance has never been better. At the heart of that success is the continued infusion of the industry’s top talent. We’re looking to continue both trends — best year, top talent — this year and beyond.
Following is a broad overview of the key responsibilities of the SVP Account Director (they are representative and not exhaustive). The expectation is that this business leader will use proven judgment and management skills to handle responsibilities and deliver the annual scope-of-work with excellence:
Partner with EVP on management and drive long-term planning of the account.
Manage the day-to-day business on the account and be the primary interface with the two key senior clients (VP, Marketing of North America and the Global Communications Director) who span the 4 lines of business that we handle for EPC (Fem Care, Infant Care, Sun Care, Pet Care).
Collaborate and partner w/ the Creative Directors and help supervise creative development.
Actively partner w/ the Strategic Planner and participate in strategic discussions/briefings.
Manage the Account Team through inspirational and hands-on leadership --- providing active mentoring and guidance to the two VP/Account Directors on the business.
Partner with the VP/Account Directors on leading integration and communication with partner agencies (both WPP and non-WPP shops utilized by EPC).
Work with EVP in tracking time reporting and P/L, and importantly, prepare and lead quarterly financial reconciliations with the EPC Global Communications Director.
Participate in preparation and/or presentation of Grey Management Briefings, as appropriate.
Oversee development and participation in new client orientations.
Attend relevant Client meetings/presentations at EPC headquarters in Shelton, CT (90 min drive from NYC).
Manage and attend relevant internal meetings (e.g: creative reviews, account mgmt status meetings, etc).
Assist with New Business
Lead both digital and traditional initiatives
Supervise the VP/Account Directors’ management of production
Attend pre-production meetings (and be available for shoots, if required/requested by client…typically attended/handled by the VP/Account Director level)
Maintain involvement post-production process, including review rough cuts, client approvals, etc.
Oversee qualitative stimuli preparation, attend qualitative research, participate in debriefs
Partner w/ Strategic Planner on ensuring correct and meaningful input/output
Supervise material preparation for Millward Brown research; participate in debriefs
Agency Summit/Annual Meeting:
Develop agenda with Client
Lead development of Agency presentation materials (e.g: competitive review, client specific requests)
Attendance at core team dinners, brainstormings, strategic discussions, etc., as appropriate
All other traditional misc. account management responsibilities pertaining to administration of the account
Bachelor’s Degree in Marketing or related degree
8+ years of experience in advertising
6+ years experience in an Advertising Agency
CPG experience a plus
Experience dealing with top tier brand counterparts
Experience with both digital and traditional campaigns
Experience with leading Strategic development
Confident and strong (presents/upholds agency POV, while navigating client requests), enthusiastic, proactive, collaborative, cool-under-pressure
Grey New York - 18 months ago