Sales Associate
Cannondale - Carle Place, NY

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Dorel Recreational/Leisure Segment Position Description

Job Title

Sales Associate


Carle Place, NY

Position Summary

The Sales Associate, (SA), is responsible for maximizing customer satisfaction and complying with store management direction while selling and servicing consumers. They achieve sales and other metric goals consistently and execute tasks assigned efficiently and without jeopardizing customer service. They may be required to assist in a number of projects other than sales generation based on store management discretion.

Reports To

Store Manager

Date Prepared

Others Served

Exempt Status


Physical Demands

Ø Must be able walk/stand for extended periods of time, up to 6-8 hours per day.

Ø Must be able to climb, balance, reach with hands and arms, stooping, kneeling, use hands and fingers to handle or feel, works near dust or airborne particles

Ø Must be able to use a computer keyboard and view a monitor for extended periods of time.

Ø Must be able to travel for business throughout US and Internationally.

Ø Must be able to lift a minimum of 50 lbs consistently

Ø Must be able to ride a bicycle

Ø Climbing ladders and reaching over head height may be required

Financial Responsibilities

§ Meeting and/or exceeding productivity goals

§ Managing the store assets professionally, tools, inventory, parts, items, as well as customer owned goods

§ Comply with local, state, and federal laws

§ Comply with company policies and procedures

§ Other duties as assigned by the store manager

Duties and Responsibilities

Essential Qualifications:

· Bicycle mechanical background and/or retail sales background

· Knowledge and experience in using computer systems

· Maintains high stock keeping and housekeeping standards in store, shop, and stockroom

· Delivers on all performance measures consistently: sales, margin, UPT, ADS, data capture

· Utilizes good judgment to plan and accomplish goals.

· Ability to solve practical problems and deal with situations where there will be various paths to best solution, based on experience, brand development, customer satisfaction, and profitability.

· Demonstrates exceptional customer satisfaction skills, resolves conflicts and issues in a timely manner for mutual benefit at store level.

· Excellent communication skills, both written and verbal. Seeks appropriate approvals when necessary to complete tasks or when demonstrating initiative on a new task.

· Must be able to read, write, and speak clearly in English, although some locations may require a bi-lingual skill, (Spanish), as well to effectively communicate with staff and customers.

· Ability to multi-task in a high volume environment.

· Build positive relationship with peers, subordinates, customers and suppliers.

· Continuously evaluates processes and results and search for methods of improvement, communicating if necessary.

Essential Qualifications
  • 0-1 years of retail sales experience required
  • High school graduate or equivalent, college degree preferred

Beneficial Qualifications

· Understanding of bicycle maintenance and operation

· Ability to use power tools in a safe manner

· Passion for fitness and cycling

· Competitive, entrepreneurial, organized and collaborative