o Review high volume low competition keywords (Google trends)
Make recommendations to SEM for conversion testing
o Review top converting/performing SEM keywords and identify pages that SEO should target. Once identified Search Engine optimize through on page SEO
o Work closely with promotions to target keywords both internally and externally that are similar to promotions & events.
o Analyze site and overall business competencies and identify target high level keywords that we should be ranking for. (i.e. appliances, lawn care, lawn mower, washers….)
o Competitive Research - Analyze competitors that are winning on our target high ranking keywords
o Review and optimize top keywords
- Internal Search Optimization
Identify content gaps
Identify linguistics gaps
o Review existing search rules to ensure that they are still needed.
o Trouble shoot search problems
o Monthly/Weekly Reporting
o Daily Tracking/Reporting
o Events and Progress reporting
o Track click streams of SEM and SEO traffic for conversion analysis
o Analyze pages for targeted keywords and semantic/supportive keywords.
o Update Title/Header to align with targeted Keywords
o Review and optimize on page copy
o Pro-actively recommend taxonomy changes for SEO and User benefit
o Review all on-going taxonomy changes to ensure SEO is being considered
o Train merchants and other teams on SEO & Internal Search best practices
Sears - 2 years ago
Sears, Roebuck and Co. hasn't outgrown the mall scene, but it's spending more time in other places. Beyond its 840 US mall-based stores,...