Search Engine Marketer
Three Deep, Inc. - Saint Paul, MN

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Three Deep Marketing is seeking a driven individual to be a Search Engine Marketer, with interest and experience in direct-response lead generation using pay per click advertising. Do you love Paid Search? If you’re are a hard-working, analytically minded person that enjoys researching target audiences, creating ads, structuring campaigns and optimizing for results, then Three Deep might be the place for you.
Primary Responsibilities

Account Relationships: You’ll be the go-to PPC and digital media person for the accounts you manage for our clients. As such, you may be expected maintain communication with internal teams and clients regarding campaign performance and progress. This includes prioritizing resources to meet the sales, budget and efficiency goals of the client. In addition, you will be expected to maintain relationships with our primary search vendors (Google, Bing!) and help establish processes, contracts, and negotiations.

Continued Learning: We encourage all of our employees to continue learning and refining their skills, so we will work with you to make sure that you’re continuing to further your expertise through certifications, local conferences and events.

Research, Analysis and Reporting: You will work alongside our interactive team to perform keyword research, demographic analysis and overall planning for each client account. This includes performing an audit and making recommendations to the client, as well as maximizing profitability and sales growth through intelligent analytics and segmented targeting. You will be responsible for consistently monitoring and keeping campaigns up to date with new advertising features and techniques, as well as providing analysis utilizing tools such as Google Analytics to maximize the performance of online marketing programs.

Team Collaboration: You’ll often engage in teamwork with the other Paid Search Specialists as well as other members of the Three Deep team to ensure that we are delivering an effective service to our clients.

Skills and Qualifications

Bachelor’s Degree or related business experience

3-5 years running paid search campaigns

Google AdWords Certification preferred

Solid understanding of paid search metrics and their relationships to business objectives

Expertise with Google AdWords Editor and other efficiency tools

Some experience with Facebook, LinkedIn and Doubleclick advertising

Understanding of fundamental differences between AdWords and Microsoft AdCenter required

Familiarity with bid management principles and use of efficiency tools recommended

Must have strong presentation skills (PowerPoint) and demonstrated analytical skills

Knowledge of third party analytics and API solutions

Understanding of the fundamentals of online media tracking

Experience working with 3rd party vendors, agencies and partners

Excellent communication skills – verbal and written

Experience in client services, account management or equivalent

A natural curiosity for how things work

Education & Experience

Bachelors degree in marketing, finance or equivalent experience

Equal Opportunity Employer

Three Deep Marketing is a marketing technology agency. We offer a full portfolio of professional services using proprietary technologies and business expertise to design, deploy and optimize marketing campaigns to support both Fortune 500 companies and SMB clients.

Our services include marketing strategy and planning, database marketing, search optimization, campaign management and execution, web development, and program reporting and analysis.

We were recently identified as one of the Top 10 “Best Places to Work” to work for in the Twin Cities. Three Deep was also recognized by Inc. Magazine as one of the 20 fastest growing private companies in Minneapolis/St. Paul.