Search Engine Marketing Manager
Trulia - San Francisco, CA

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Trulia is seeking a Search Engine Marketing Manager to drive our Paid Search campaigns (SEM). This position requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint. The role requires an analytical mindset and relentless drive for performance to optimize our search marketing campaigns for maximum efficiency and effectiveness. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including vendor selection, systems recommendations, keyword management, bidding strategies, creative testing, and analytics.

Create, manage, and analyze paid search campaigns across multiple search engines to ensure acquisition and conversion goals are met

Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc.

Primary point of contact and subject matter expert for paid search with both internal and external partners, for example: Google, Bing, Yahoo, & MSN

Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the paid and natural search programs

Utilize bid management tools, data modeling, and testing to maximize the effectiveness of PPC campaigns

Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends

Manage relationships with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success

Cross departmental coordination to develop, implement and monitor new campaigns and creative units

Develop and test new campaigns to better target users and improve overall ROI

Skills & Experience

2+ years’ experience in search marketing

Deep knowledge of SEM and working knowledge of current and emerging trends and technologies

Experience working for consumer internet brands with similar conversion models highly desired

Experience using Google AdWords, Yahoo Marketing Solutions and MS AdCenter

Experience with A/B and/or multivariate testing

Advanced knowledge of Excel

Strong written and verbal communication and analytical skills

Excellent time and project management skills

Creativity, teamwork and strong attention to detail required

About this company
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Trulia’s close-knit teams of energized & happy brainiacs creatively help people make smarter real estate decisions. This is an...