Search Manager
Mindshare - New York, NY

This job posting is no longer available on Mindshare. Find similar jobs:Search Manager jobs - Mindshare jobs

Service Area: Search
Position: Manager
Functional Role: Search Marketing
Reports to: Sr. Search Manager
Experience: 3+ years
Current Position(s): Associate Search Manager

Company Overview:

Mindshare is a global media and marketing services network with billings in excess of $27.6 billion (source: RECMA). The network consists of 115 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Job Overview:

Search Managers are responsible for day to day management of a client account. Search Managers will not only be responsible for overseeing the Search Specialists on their accounts, but may also be assigned to assist with training others on Search Manager job duties and processes.

Job Responsibilities:
• Completes and manages any internal financial forms
• Responsible for effectively managing the search spend as planned by director, client or agency
• Submits media tracker to finance monthly

New Business
• Supports new business efforts by assisting others with proposals, research and data collection
• Actively participates in organization and development of new business pitches with senior level guidance

• Maintain knowledge of client’s business, competition and latest industry news and trends.
• Works with a search director to build the strategy
• Executes a search campaign against the strategy

Client Interaction
• Participates in calls and meetings
• Develops client interaction agendas and materials as needed
• Leads calls when needed

• Manages relationships with vendors on their accounts
• Provides direction to specialists when assigning tasks
• Oversees specialists to ensure timely and accurate product or results delivery
• Provides input for specialist performance reviews
• Shows appropriate time management skills to include self-initiation in down times and completion of projects on time.

• Develops keyword lists and selects landing pages, then submitting for client approval
• Writes creatives to submit to clients for approval
• Proficient using third party tracking tools specific to assigned accounts
• Reviews tactical work completed by specialist and revises as needed and submits final to client for approval
• Proficient in all vendor interfaces and tools to be able to set up and manage campaigns
• Takes screenshots when campaign launches and then regularly throughout campaign
• Checks status of accounts daily
• Sets-up initial SMR or client specific reports
• Completes SMR or client specific reports when necessary
• Checks SMR for accuracy, troubleshoots and resolves problems
• Provides analysis and executive summary for SMR
• Provides reporting in PPT format as needed
• Submits completed report to search director for final review before being sent to Client
• Takes client through results on monthly calls
• Account performance troubleshooting
• Assists in training other employees on search manager job duties and processes

Job Skills & Requirements:

• Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
• Minimum 3 years experience in online/digital media planning and buying experience in building awareness and advancing direct marketing goals
• Experience in the planning and execution of search engine marketing campaigns with a strong focus on paid search
• Experience with direct client relationships
• Strong quantitative and analytical skills
• Excellent verbal and written communication skills
• Detail oriented with exceptional critical thinking and problem solving abilities
• Ability to multi-task, work successfully with teams, and work under pressure
• Excellent time-management skills
• Strong excel skills

About this company
41 reviews
Mindshare USA, doing business as Mindshare North America, is a leading media planning and buying organization serving clients in the US and...