Search Marketing Manager (SEM)
PFSweb - Allen, TX

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When you ask anyone what stands out the most about PFSweb, the answer will be the same: It's our People .

PFSweb employs more than 1,200 professionals and view our people as our greatest competitive advantage. We are a dynamic, high-growth, full service commerce and multichannel outsourcing solutions provider looking for the best and the brightest to work in our fast paced, entrepreneurial team environment.

How would you like to be part of a culture that embraces your talents and provides the self development tools you need to meet your career goals? Get ready to kick start your career with PFSweb!

PFSweb is looking for an exceptional search marketer with a well-rounded skillset. In this role, you will be primarily responsible for managing global e-commerce SEM campaigns and evolving the agency’s process and best practices for PPC, display, CSEs, retargeting, remarketing, affiliate marketing and RTB.

Responsibilities:
SEM campaign planning and development (including forecasting, targeting, budget recommendations, translation needs).

Managing global SEM campaigns to ROAS targets. Identifying campaign weaknesses and optimization opportunities.

Providing analytics analysis for daily campaign management as well as client reporting. Identifying testing opportunities.

Working with global teams and partners to manage a best in class global search program for our clients.

Staying abreast of latest trends and best practices in the Search industry; recommending and implementing strategies which can benefit PFSweb clients

Prerequisites:
College degree

5+ years working experience in paid search marketing

Current Google AdWords certification

Key Required Skills:
Client work experience in SEM on Google and Bing

Understanding of web analytics (Core Metrics, Google Analytics, Site Catalyst)

Understanding of e-commerce technologies and platforms

Experience with keyword research and forecasting

Experience with writing ad copy

Up to Date experience with SEM tactics and best practices

Experience analyzing analytics data and managing SEM campaigns

Fluency in MS Office Tools for reporting and client presentations (Excel, PowerPoint)

Excellent communication and presentation skills

Extremely detail oriented and organized

Desired Skills:
Experience with IBM Digital Analytics (Core Metrics)

Experience with global SEM campaigns

Experience with CSE campaign management and product feeds

Experience with search retargeting, display remarketing, DSPs and tag managers

Experience managing Google Enhanced Campaigns

Required Skills

Required Experience

PFSweb - 13 months ago - save job - block
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About this company
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PFSweb is all in when it comes to outsourcing. The company is an international business process outsourcing (BPO) provider of e-commerce...