Search Marketing Mangager SEO
PFSweb - Allen, TX

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When you ask anyone what stands out the most about PFSweb, the answer will be the same: It's our People .

PFSweb employs more than 1,200 professionals and view our people as our greatest competitive advantage. We are a dynamic, high-growth, full service commerce and multichannel outsourcing solutions provider looking for the best and the brightest to work in our fast paced, entrepreneurial team environment.

How would you like to be part of a culture that embraces your talents and provides the self development tools you need to meet your career goals? Get ready to kick start your career with PFSweb!

The SEO manager at PFSweb is responsible for SEO implementation, ongoing optimization, link building, reporting and analysis of global campaigns. This is an opportunity to work each day to maximize results and produce winning campaigns for large brands’ e-commerce programs. If you are passionate about unlocking the potential of a keyword, converting searchers into buyers and helping clients understand the value of Search, you have the potential to grow at PFSweb.

In this role, you will be primarily responsible for managing global e-commerce SEO campaigns including establishing a solid SEO foundation during implementation, providing SEO best practice recommendations for URL structure, on-page elements, linking practices and more.

Responsibilities:
Performing SEO technical audits.

Managing SEO campaigns, including selecting target keywords and landing pages, generating on-page and off-page recommendations, implementing approved SEO changes in CMS, growing authority through link building and social media, providing reporting.

Educating client and internal teams about SEO best practices and changes.

Performing campaign analysis and generating ideas for optimization and testing

Staying abreast of latest trends and best practices in the Search industry; recommending and implementing strategies which can benefit PFSweb clients

Thinking strategically and contributing ideas which move our clients’ search campaigns forward including the areas of mobile search, social media and globalization

Prerequisites:
College degree

5+ years working experience in search marketing with at least 3 years in SEO

Key Required Skills:
Client work experience in SEO

Ability to communicate technical requirements to developers

Ability to communicate complex technical issues to a non-technical audience

Excellent writing and editing skills

Understanding of e-commerce website functionality, KPIs and analytics tools

Experience with keyword research

Up to Date experience with SEO tactics and best practices

Experience analyzing analytics data and providing recommendations for SEO campaigns

Fluency in MS Office Tools for reporting and client presentations (Excel, PowerPoint, Word)

Experience with HTML. Ability to read source code.

Excellent communication and presentation skills

Extremely detail oriented and organized

Desired Skills:
Experience with an e-commerce platform or CMS, especially Demandware

Experience with IBM Digital Analytics (Core Metrics)

Experience with e-commerce SEO

Foreign language experience – written fluency

Experience with Enterprise SEO tools (i.e. Bright Edge, Covario, Searchlight)

Experience with link building tactics and best practices

Experience with SEO audits

Experience with retail digital marketing, especially CPG, Health & Beauty and Apparel

Agency digital marketing experience

Experience working on global marketing campaigns

Required Skills

Required Experience

PFSweb - 17 months ago - save job - copy to clipboard
About this company
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PFSweb is all in when it comes to outsourcing. The company is an international business process outsourcing (BPO) provider of e-commerce...