Senior Account Director
The Bachrach Group - New York, NY

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Medical Communications Agency NYC

NYC Medical communications agency with headquarters in New York City. Our mission is
to design and implement educational programs that support the marketing objectives of our
pharmaceutical clients. We specialize in providing scientific medical communications
implemented with a balance of traditional, innovative and interactive delivery mechanisms.

Products and Offerings

Medical Education Strategy

: Marketing and communication planning
: Promotional strategy and messaging development

Medical Education Programming

: Advisory boards and steering committees
: Opinion leader identification and management
: Scientific/educational curriculum development
: Speaker training and speaker bureau management
: Promotional Education (Med Ed) Programming
o Live events (content for lunch 'n learns and dinner programs)
o Interactive programs (Web and Flash-based programs)
o Print media (reprint carriers, sales aids, clinical tools, etc)

Role and Responsibilities

The Senior Account Director is responsible for all the accounts assigned to his/her group.
Essentially, this group head's function is one of personal leadership in client relations and in
internal administration of accounts. The Senior Account Director is the person to whom the
account team looks for support, guidance, and counsel, and to whom clients look as the
agency's representative on a policy level

This position is responsible for driving the client's overall strategic direction and is tasked with
being a marketing partner for the senior clients. The Senior Account Director must be an expert
in the clients' businesses and be the clear leader on all business with the clients and within the
agency. This individual is responsible for identifying business opportunities and solutions on a
regular basis. The Senior Account Director sets the tone for how the account is managed by
assuring focus on key client objectives and delivering appropriate resources while maintaining
profitability. The Senior Account Director must demonstrate solid business judgment and sound
strategic thinking.

The Senior Account Director manages a book of business that may be one large client or
several smaller clients. To be successful, this individual is responsible for being the "ultimate"
marketing consultant to the client and is charged with all general management aspects of the
team(s), including team collaboration, team harmony, big-picture strategic thinking, and financial

Specific Responsibilities

: Leads overarching strategic thinking for account, creative and new technologies
: Develops specific, measurable client business objectives
: Develops strategies and tactics by discipline (where appropriate)
: Views strategic goals in a broader business context
: Establishes priorities for key agency projects
: Initiates long-term projects for teams that will contribute to greater agency revenue
: Collaborates with finance and management to draft, negotiate and reconcile client
retainer agreements. Ensures proper team resource management and adherence to
contract terms
: Delivers revenue growth goals established in conjunction with executive management
: Prepares financial P&L reports by job and account on a timely basis
: Reevaluates progress against revenue/profit goals monthly
: Develops best/worst case scenarios for input into monthly financial plan
: Builds trusting, collaborative relationships with clients of all levels
: Successfully represents the Client's point of view when reviewing work and leverages
this perspective when providing feedback to all parties. Ultimately focused on doing the
best work for the client's business
: Stays on top of business and client concerns to head off issues early
: Looks for opportunities to provide better client support
: Ensures collaboration among all agency departments; fosters great teamwork
: Encourages open, ongoing internal communication
: Provides appropriate management updates and solicit feedback and direction when
: Actively participates in management and training of account team personnel
: Ensures account team members are challenged and developing their skill set
: Provides strategic support for Agency recommendations
: Able to craft a strong presentation
: Articulates effective strategic rationale and logic flow
: Is clear, concise, articulate, focused, persuasive, wise, responsive and confident
: Able to think on his/her feet and provide business and strategic insight and guidance on
the fly
: Has a calm, rational, balanced management style and is able to help team strive for the
same kind of professional posture
: Contributes to new business pitches when necessary
: Develops scope of work in conjunction with new business representative
: Leads effective transition of activity from new business pitch team to client team

Professional Skills and Requirements
: Bachelor's Degree required with a minimum of 7-10 years of solid, progressive medical
education management experience
: Advanced proficiency in Microsoft Office Suite programs (e.g., Word, Excel, PowerPoint
and Outlook)
: Fluent in agency process, including job routing and traffic procedures, to ensure quality
control at all stages of the project
: Has deep knowledge and experience with multi-channel marketing
: Experience in a digital agency or web consultancy required
: Must be a natural leader who can collaboratively and effectively lead an agency team to
generate measurable results
: Must be a self-starter who works well in a fast-paced, team-oriented environment
: Proven ability to interact with people at all levels of an organization, fostering strong
cross-functional teamwork and results
: Proven ability to think strategically, and the ability to teach others to think strategically
: Must possess exceptional oral and written communication skills, presentation skills and
client relationship building skills
: Commitment to delivering creative solutions. Ability to align team members behind these
: Must be able to manage account team(s) of account directors, project managers, project
coordinators and interns
: May require up to 25% travel to client locations
: Proficient in Microsoft Office Suite programs (e.g., Word, Excel, PowerPoint, Project and

We offer a competitive salary and excellent benefits package along with an exciting and
creative working environment where employees feel challenged and their contribution is

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