Senior Account Executive
Waggener Edstrom - Portland, OR

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Waggener Edstrom Worldwide, one of the largest independent integrated communications agencies is seeking a Senior Account Executive on the Microsoft Office Commercial business. This person will be responsible for a significant component of the communications program targeting business customers and partnering with clients to define and evolve the future of the program and how it aligns to the broader communications and marketing efforts. The ideal candidate has a broad base of communications skills, with experience in business-to-business and small business a plus, and a track record managing clients and driving integrated communications programs.

This position is responsible for day-to-day client management and satisfaction, serving as the point of strategic integration and counsel for the team and managing planning and execution the compete, customer and small business programs. This person manages relationships with high level media, in conjunction with the client, helping to shape broad industry perceptions. A depth and breadth of understanding of client businesses, coupled with a knowledge of industry nuances, will be critical to success in the eyes of clients and media alike.

Responsibilities:

Influencer Engagement
• Identify, build & grow relationships with media/influencers; begin to have exposure to key senior level influencers
• Identify, develop & pitch stories
• Drive strategic recommendations for outreach in integrated marketing or other campaign tactics to impact client/business narrative
• Continue to deepen knowledge of global influencers
Digital & Social Media Acumen
• Partner with the agency’s social/digital leads to drive news strategies
• Lead integrating fresh thinking for social media brainstorms & campaign development
• Oversee account activity & engagements with the agency’s social/digital divisions
• Responsible for consistency of voice/tone among the client’s different social media properties
• Manage the social editorial calendar (& integration with marketing calendar – newsletters, website updates, etc.)
Client Engagement
• Anticipate client communication challenges & develop recommendations
• Consistently provide strategic & tactical counsel that maps to client’s business problem
• Serve as primary day-to-day contact with clients; proactively engage on issues
• Manage projects and news announcements with little guidance
• Report issues with scope of work to leads & make recommendations on ways to resolve
Business Acumen & Strategic Thinking
• Develop & execute integrated communication plans with little guidance
• Coach staff and lead by example regarding utilization management & the impact to team/agency
New Business Development
• Proactively assist team leadership in growing & diversifying existing account beyond current scope
• Identify & create relationships that are mutually beneficial for the agency & clients
• Participate in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings
People Leadership
• Coach & train junior level staff
• Manage up & educate more senior staff on day-to-day business & account health
• May assist in interview & new hire process

Qualifications:

• Typically at least 3-4 years’ experience in communications, preferably in an agency setting &/or within applicable industry
• Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage
• Has established influential relationships & proactively placed stories
• Demonstrated ability to establish strong client relationships
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Proficiency in computers & standard office applications (Microsoft Office is preferred)
• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field
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Waggener Edstrom - 11 months ago - save job - block
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