Senior Account Executive
Waggener Edstrom - Seattle, WA

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Do you stay on top of current trends? Do you love breaking through to place stories about your favorite brands with well-known consumer and lifestyle media publications? Do you love to brainstorm creative, breakthrough ideas and managing the execution of those ideas from start to finish? Then Waggener Edstrom's Microsoft Office Consumer team is right for you.

Waggener Edstrom is seeking a talented Senior Account Executive to join our Office Consumer team. This is a critical role focused on driving consumer PR campaigns with media, influencers and consumers, so your ability to make people sit up and take notice is key. The ideal person will have a knack using storytelling to create deep connections with media targets. The role also requires someone who can turn a new product announcement or a set of facts into a story that supports the division’s business strategy and helps shift perceptions. Looking for proactive, solution-oriented team members with client, partner and third-party relationship building skills to support this fast-paced business. We believe in the importance of teamwork and the power of collaboration.

Responsibilities:

Influencer Engagement
• Identify, build & grow relationships with media/influencers; begin to have exposure to key senior level influencers
• Identify, develop & pitch stories
• Drive strategic recommendations for outreach in integrated marketing or other campaign tactics to impact client/business narrative
• Continue to deepen knowledge of global influencers
Digital & Social Media Acumen
• Partner with the agency’s social/digital leads to drive news strategies
• Lead integrating fresh thinking for social media brainstorms & campaign development
• Oversee account activity & engagements with the agency’s social/digital divisions
• Responsible for consistency of voice/tone among the client’s different social media properties
• Manage the social editorial calendar (& integration with marketing calendar – newsletters, website updates, etc.)
Client Engagement
• Anticipate client communication challenges & develop recommendations
• Consistently provide strategic & tactical counsel that maps to client’s business problem
• Serve as primary day-to-day contact with clients; proactively engage on issues
• Manage projects and news announcements with little guidance
• Report issues with scope of work to leads & make recommendations on ways to resolve
Business Acumen & Strategic Thinking
• Develop & execute integrated communication plans with little guidance
• Coach staff and lead by example regarding utilization management & the impact to team/agency
New Business Development
• Proactively assist team leadership in growing & diversifying existing account beyond current scope
• Identify & create relationships that are mutually beneficial for the agency & clients
• Participate in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings
People Leadership
• Coach & train junior level staff
• Manage up & educate more senior staff on day-to-day business & account health
• May assist in interview & new hire process

Qualifications:

• Typically at least 3-4 years’ experience in communications, preferably in an agency setting &/or within applicable industry
• Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage
• Has established influential relationships & proactively placed stories
• Demonstrated ability to establish strong client relationships
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Proficiency in computers & standard office applications (Microsoft Office is preferred)
• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field
*LI-WE
wag123

Waggener Edstrom - 14 months ago - save job - block
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Every innovation starts with a big idea, but it’s how you tell its story that makes an impact. That’s where we come in. From...