Senior Account Manager
Dodge Communications, Inc. - Alpharetta, GA

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The Senior Account Manager serves as the primary contact for the client and successfully manages specific client relationships, while overseeing the team’s daily activities and projects.

Key Responsibilities

Client relations
  • Work as part of an account team to develop and execute integrated communications strategies, including public relations, marketing, digital and social media initiatives
  • Develop meaningful relationships with clients and become recognized as main point of contact
  • Identify client’s short- and long-term goals, translating strategic objectives into traditional and online public relations tactics, marketing programs, and social media campaigns
  • Identify key messages and audiences based on each client’s business priorities
  • Keep abreast of market trends and corresponding opportunities for clients
  • Identify and help drive opportunities for new business
  • Draft client proposals; obtain approval prior to initiating work
  • Record time worked on a daily basis
  • Other tasks as needed for successful project completion

Media relations
  • Build and maintain strong relationships with appropriate members of the media to facilitate advantageous placement of articles and releases
  • Review and ensure consistent messaging on bylined articles, case studies, etc.
  • Respond to media inquiries, develop media lists, pitch stories, identify editorial calendar opportunities, etc.
  • Stay abreast of social media tools, platforms and trends, and provide recommendations to improve social media campaigns
  • Write and edit effectively for various media outlets as required

Team support
  • Manage team resources to meet client commitments
  • Meet multiple and concurrent deadlines, individually and for any team members
  • Manage budgets effectively
  • Facilitate and participate in meetings with design and digital teams to brainstorm and determine direction
  • Ensure supervisors are kept fully informed regarding activities and plans for support staff and clients
  • Proofread and edit regular client reports and attend client meetings
  • Lead by example, and train and mentor junior staff
  • Attend networking events, seminars and conference in order to maintain personal and professional development

Requirements
  • At least 5 years in years experience in a B2B PR agency
  • Bachelors Degree in Public Relations, Journalism, Communications, or related field
  • Current knowledge of healthcare environment and healthcare technology with the ability to speak and write intelligently on these topics
  • 1-2 years of leadership and/or account management experience
  • Comprehensive understanding of social media platforms
  • Excellent writing and communication skills
  • Outgoing personality; ability to effectively interact with team members
  • Highly motivated, highly organized
  • Proactive attitude
  • Proficient in Microsoft Office Suite
  • Ability to work additional hours as needed
  • Willingness and ability to travel occasionally
Position: 2

Dodge Communications, Inc. - 20 months ago - save job - block
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