Senior Advertising Product Marketing Mgr
eBay - San Jose, CA

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Description:
With more than 112 million active customers transacting $70 billion of commerce a year globally, eBay enables commerce for millions of sellers and merchants around the world by connecting them to buyers, and the things that they need and love. More and more these connections are being enabled through highly relevant digital advertising.

The eBay Advertising group strives to be the leader in the digital media industry. We have incredibly powerful and unique assets - data, platform and technology - that together can produce better, more targeted solutions for our merchants, advertisers and partners. Consumers benefit too, through personalized ads that inspire action.
For technologists and business minds alike, eBay opens up opportunities to shape the future of commerce. Are you interested in creating an experience that both buyers and sellers love? Located in San Jose, we're looking for great, self-motivated individuals who aren't afraid to embrace challenge, take a few risks, and break new ground in the process.

Role Summary:
eBay Advertising is a fast-growing business within the eBay Inc. family. Our mission is to connect consumers to the world's advertisers through rich targeting at web scale, innovative ad experiences, and data science. We have exclusive access to eBay's unique data on browsing, search, and purchase history for over 100M users, and we enjoy eBay's trusted relationship as a business partner to millions of merchants and retailers. You can be a defining part of this initiative as we expand our display advertising business to the biggest advertisers in the world.
As the Senior Advertising Product Marketing for eBay's US Display Advertising business, you will define the value proposition and partner with our Agency Sales team to bring to market programs that drive revenue and deliver a positive customer experience for our advertisers and the eBay buyers and sellers. You will be tasked with developing new advertising concepts, while partnering with our Major Accounts lead to scale and enrich our existing key partnerships.

Job Responsibilities:
Responsible for managing the entire eBay North America display advertising policies and portfolio of products including custom content centers, IAB standard media placements, and native marketing products. Work with advertising product management to prioritize new ad products & custom programs/sponsorships. Formulate revenue and pricing strategies as needed for new advertising products and programs. This includes aligning with the int'l advertising teams as needed for new ad placements and global programs. Manage the publishing of the weekly business dashboard for internal stakeholders such as Product, Marketing and User Experience - requires ability to work cross-functionally with Finance, Sales agency, and appropriate eBay BU leads. Responsible for end to end new product releases - product packaging, sales positioning and collateral, and revenue optimization. Oversee the operations and execution of high impact native campaign executions. Develop and execute full-scale project plans and associated communications documents in conjunction with the business owners. Effectively communicate project expectations to design and copy team members and stakeholders in a timely and clear fashion and manage ongoing expectations accordingly. Act as the central repository for marketing business metrics and learnings for all programs. Develop best practices and tools for project execution and management. Coordinate with the key NA Advertising leads to align and prioritize marketing initiatives Develop executive presentations, case studies and other content designed to accelerate our display business momentum and better engage customers.

Job Requirements:
Ability to think critically leveraging data insights to draw actionable, creative business solutions for our clients. Organization, attention to detail when juggling multiple, time sensitive projects is a must! Strong Storytelling skills that work across hard-charging sales teams, executive management and heads-down analysts Passionate, creative mind that can bring out of the box ideas into product positioning and marketing campaigns Experience working in either direct sales and/or within sales organization as some direct sales may be required. Experience working well horizontally across multiple functional areas - product management, product development, marketing, ad operations, analytics, legal, accounting, customer service, etc. Some travel is required - approx. 15-20%.

eBay - 15 months ago - save job - - block
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The world’s leading e-commerce company, eBay Inc. brings together a family of brands that connect communities. Built on commerce,...